YAYAR Tech
AR/VR Overthrowing the Previous Generation Monopolies

It is impressive to see how far the arena of content creation and consumption has evolved. When television became a staple to homes, only a few established production houses and publishers were privileged to produce content. They held the monopoly in the space, and “viewers” did not have much say in the kind of content they could consume. Internet, in this context, was a game-changer. It marked the advent of entities like Youtube, Facebook, and others, heralding the beginning of a new era in content creation and consumption. This eventually overthrew the previous generation monopolies. Later on, smartphones took things up a notch by providing access to personalized content anytime, anywhere, offering everyone the privilege to create and share content.

The next big thing that fosters a paradigm shift in the industry is AR/VR, which reinforces content with interactive capabilities—paving the way for greater engagement and impact on the audience.

Facilitating this revolution by leveraging its in-house expertise in AR/VR technologies is YAYAR Tech. “We develop apps on AR/VR technologies, aiming to help our customers stay in-tune with the latest technological advancements,” says Ege Yay, the Managing Director at YAYAR Tech. As a collaboration of young, enthusiastic professionals and entrepreneurs, who believe change is unstoppable, the company focuses on resolving their clients’ problems associated with old-school solutions with advanced technologies.

According to Yay, AR/VR is emerging as a dominant player, which can make significant advancements in a wide range of industries.

However, today, enterprises in the AR/VR space are focusing on several beachhead markets, which are quite important for the initialization and adaptation of the technology. Aiming to popularize and democratize AR/VR, YAYAR Tech also focuses on several beachhead markets and adopts a sharing economy model to build applications.

YAYAR Tech’s in-house AI expertise in-house helps facilitate the adoption and optimize the functionalities of AR/VR. With this, the company can eliminate the need for a massive workforce to create content, effects, and animations as well as other challenges associated with the AR/VR. Having an R&D facility at Montreal—the academic hub for AI—the company has easy access to the latest advancements in the technology. This enables the company to create impactful content, which in turn helps them build scalable solutions.

Having in-depth know-how in AR/VR and AI technologies, YAYAR Tech successfully caters to a wide range of industries, including media, advertisement, online shopping, and health. The company is currently working on a project that essentially revamps its clients’ marketing strategies, helping them mitigate the impacts of the COVID-19 outbreak. By leveraging AI, YAYAR Tech collects, curates, analyzes, and categorizes data on people’s interests and requirements. The company then builds an app that uses this data as well as AR to show personalized advertisements based on users’ impressions, gender, and age. The solution also uses the data to deliver customized coupons or codes to enhance user interaction—thereby boosting its client’s business.

Further, YAYAR Tech has two awaited projects. One is for social media, which replaces ongoing technological trends and creates another stream of income for media companies. The second project focuses on the online retail space, helping ecommerce platform providers resolve challenges faced by sellers and consumers. “We are waiting for the evolution of the industry to create an admissible space for us to develop more AR/VR solutions,” adds Yay.

YAYAR Tech is also working on developing custom applications. For example, by leveraging the potential of AR/VR to create visual illusions, the company is building highly scalable custom applications to increase the safety and efficiency of clients’ manufacturing and maintenance operations.

With several such successful and ongoing projects, YAYAR Tech is shaping the future of technological advancements in AR/VR space. As a young startup, the company is always nimble toward changes and builds healthy networks in Turkey and Canada, which helps them advance technologically. “We are constantly working to bring AR/VR to all possible industries to create a new wave of technological innovation by using the technologies’ limitless applications,” concludes Yay.