Matt Brown, VP of ProductBut a paradigm shift in enterprise thinking is transforming the communications landscape, with CIOs now increasingly choosing to source their telecoms infrastructure separately from the UCaaS and CPaaS platforms that typically aggregate it. In doing so, they can drive down operational costs and ensure greater quality, scalability, and compliance for their communications, particularly in highly regulated and diverse markets across Europe and Asia.
Witnessing this "Great Unbundling," as Voxbone VP of Product Matt Brown calls it, led the company to open its Communications-as-a-Service (CaaS) layer directly to business end users and build a platform for their specific needs. "What we're doing is analogous to what Amazon Web Services (AWS) has done in the applications space," he explains. "We provide a telecom backbone that takes away the complexity of running a global telecom operation. It allows you to bring your own applications and plug them into our core."
Any VoIP-enabled application can be integrated with the Voxbone platform, including existing UCaaS platforms or custom applications built by developers.
We provide a telecom backbone that takes away the complexity of running a global telecom operation
Doing so enables companies to instantly bring these applications to 65+ markets that together make up 93 per cent of global GDP (gross domestic product) via voice and messaging without, crucially, scrimping on compliance.
For CIOs with a global footprint, this is a comprehensive solution to the headache of running local communications in a number of different regulatory environments. In the world of legacy communications, doing so would require them to sign up with incumbent telecom providers in every market and manage compliance internally, all while maintaining expensive hardware in each country. Voxbone’s solution also avoids a major pitfall of the bundled approach that comes from working with a UCaaS or CPaaS platform that may aggregate infrastructure but does not necessarily put compliance at the forefront of its offering.
"No CIO will tell you that taking the route of least compliance is the right move," says Brown. "The increasing wave of regulatory tightening that we're seeing, particularly across EU countries, is making it exceedingly difficult for aggregators to operate cross-market." It is this emphasis on compliance that sets Voxbone apart from its competitors. "One of the benefits of working with Voxbone," Brown notes, "is that we're a national operator in the majority of markets that we operate and we're completely compliant everywhere we do business. We've built compliance into our core offering so that enterprises can reduce the operational complexity of their telecommunications services in complicated markets."
The company’s enterprise-grade platform provides organisations with core capabilities for compliant business telecoms, including two-way voice and SMS; local, national, toll-free and mobile phone numbers; access to emergency services, and full number portability. Over the top of this infrastructure layer, it enables a myriad of exciting voice and mobile use cases. Among these are the ability to provide better user experiences for customers by using local phone numbers. Creating such a local presence is also an effective way of expanding into new markets with minimal overhead.
Voxbone is striving to provide CIOs with more efficient ways of replicating the functionality of their existing telecoms services in the cloud, removing the need for them to build and manage their own infrastructure stack. "We are also looking at ways to virtualise more legacy telecom infrastructure, along with creating streamlined and automated workflows for IT organisations," concludes Brown.
Voxbone News
Voxbone Makes Cutting Carrier Cord for Businesses Strangely Simple with Rollout of National Outbound Calls
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Voxbone has enhanced its Outbound Calling service with the ability to make in-country calls across 10 markets including US, UK, France, Germany and Australia. A rapid rollout is planned to the rest of the 60+ countries where its global telephony network is interconnected with the national infrastructure. Together, these countries represent 92% of world GDP, making Voxbone a one-stop shop for 2-way global business telephony services in the cloud.
The new National Calling capability lets businesses make calls across the entire national dialing plan in a given country, complete with local number presentation. This includes special destinations such as emergency and toll-free numbers that are not usually reachable via international calling services. Voxbone’s Best-Quality Routing (BQR) engine ensures that its customers' calls are automatically routed in-country wherever National Calling is available. This brings the following benefits:
• Improved answer rates – Local presentation of numbers in Caller ID without country codes is the holy grail for businesses attempting to reach international audiences, greatly increasing answer rates, customer engagement and brand relevance.
• Full national reach – Local calls can be sent to destinations across the entire national dialing plan in a given country including fixed, mobile, national, emergency, toll-free and short-code numbers.
• Carrier-grade quality – Our BQR engine ensures the simplest call journey from point A to B. When calls begin and end in country, there's no need for international gateways – resulting in noticeably lower latency, higher audio quality and increased privacy.
Voxbone CEO Itay Rosenfeld said: "Cloud communication has done a great job ridding SMBs of their reliance on legacy equipment and plain old carriers. At Voxbone we live and breathe cloud – telephony, email, CRM, accounting – you name it, we've moved it to the cloud. But not everyone is an S or an M, some companies are L, XL or even XXL. And the public cloud is not for every business. Some companies run their own private clouds.
"The expansion of our Outbound Calling service is all about helping these companies - turning the world into one big local network with comms services easily managed online or via API, so businesses can easily cut the cord to their carriers and deal with a single provider that's plugged in wherever they need to take the conversation."
Highlighting the market need for the new National Calling capability, Vinay C, Head of Strategic Technology Partnerships at Zoho Corporation, said: "Local number presentation on outbound calls can help drive customer conversions through significantly higher answer rates. Local presence dialing is one of the most common requests from our customers at Zoho. The Zoho PhoneBridge platform helps all the major cloud-based telephony providers in the world integrate with Zoho CRM. As part of it, I look forward to working with our telephony partners to bring in this feature by Voxbone for our customers."