TABHOTEL
Ushering in Digital Technology in the Reception Area

In an era where customer experience has become the new brand, creating an exceptional experience is no less than a strategic priority. While focusing on customer experience is no longer optional, organisations struggle to meet customer expectations— simplicity, ease, speed, affinity, and recognition—in the digital age. En route improving their customer experience, businesses, large and small, often tend to overlook how they engage with their customers at their office reception. This is where digitisation of reception comes into the picture, driving digitalised interactions and procedures related to visitor flows including check-in & check-out. These digital interactions require connected equipment (IoT hardware) and intelligent applications (SaaS software) to support the arrival of visitors on kiosks. Confronted with dynamic e-tourism players—the quality of the proposed customer experiences and other ways of travelling—the hotel industry after a few years of immobility, is finally reacting with energy and determination.

Having realised the benefits of digitisation of reception early on, Fabrice Goussin, an expert in digital interactions, laid the cornerstone of TABHOTEL in 2013. Today, Goussin and his project team of specialists in digital technology, interface design and the transformation of hospitality environments at TABHOTEL, empower organisations with a CXM solution for omnichannel smart procedures and interactions, and digitalisation on kiosks, digital signage, and personal terminals. As a company offering a hybrid SaaS and hardware solution dedicated to the transformation of hospitality, TABHOTEL is committed to customising its solution to enrich the clients’ customer environment with an array of digital products for various industries. TABHOTEL presents a complete and “smart” hospitality solution to animate reception areas, dematerialise hospitality processes as check-in & check-out, generate additional turnover, and develop a thorough knowledge of behaviours of their customers. “Our mission is to design digital reception tools for large establishments to enable brands to capture all the digital opportunities pertaining to this particular moment in the guest relationship, with the highest level of automation and personalisation,” says Goussin.

TABHOTEL specialises in automating any reception procedures, which allows economies of scale and ensures the profitability of the establishment. By offering a modular, customisable, and robust solution, TABHOTEL paves the way for hotel chains, large independent hotel establishments, hospital groups, and key accounts to reduce their digital risks.

TABHOTEL can digitise hotel arrivals through self-check-in kiosks, digital sales of complementary services, and digital signage. When it comes to hospital arrivals, the company digitises the same through admission kiosks and online pre-admission procedure, with payment and reading of health cards. “The word ‘hotel’ in TABHOTEL signifies the mastery of the business of reception and the excellence in service and quality delivery we bring to the table. Our technology is not only modular, universal, robust and omnichannel but also ultra-connectable (thanks to its Open API) and ultra-customisable (thanks to its integrated CMS). It can, thus, meet any digitalisation need, for high added value procedures, on arrival and departure, of all kinds of establishments and all sectors of activity,” adds Goussin.

At the core, TABHOTEL’s solutions allow dematerialisation of the pre-stay and reception procedures on kiosks and tablets for sending emails and forms, secure identification of the guests, selling additional products, upgrading the stay, processing the payment, delivering the RFID access card of the room, and more. On their arrival, visitors can engage in digital interactions through a tactile display connected to information systems and access relevant information using the services offered by the e-concierge and the proximity map. Besides, TABHOTEL allows users to access dynamic information on arrival and departure and empowers them with high value-added digital signage management for seminar rooms, catering, lobby, daily prices in reception, trains and planes departing, and more. The multichannel and smart solution from TABHOTEL leverages unique algorithms and artificial intelligence so that the customer experience adapts to the guests’ needs and preferences.

On the hardware side, TABHOTEL provides its customers with seven CE certified hardware/IoT devices, in partnership with AURES and EloTouch. These devices include Hermes, a transactional kiosk that can integrate with the furniture of the establishment and Tableo, a standalone transactional kiosk. LightKit and Posseidon are also transactional kiosks designed for desk and outdoors, respectively. The IoT device portfolio also comprises Eole, a portable reception solution, Orion, connected display solution, and Artemis— TABHOTEL’s interactive concierge kiosk solution.

These hardware devices are powered by seven SaaS tools that form the foundation of the TABHOTEL’s solution: ThWorkflow, ThDisplay, ThUpsell, TabPay +, ThTicketing, ThConnect, and ThAnalytics. ThUpsell is an intelligent upsell module that focuses on additional sale by building commercial offers according to customer profiles and information of reservation. In an attempt to secure and automate cash receipts for customers, TABHOTEL has developed TabPay + payment solution with omnichannel terminals. The company’s ticketing tool, ThTicketing, allows property operators to aggregate, monitor and respond to each request or action made by visitors, such as ID control. ThConnect is designed as an interoperability tool that allows a complete connection with the information systems of its clients like the Property Management System for the hotel industry or a CRM and an ERP in other industries. ThWorkflow and ThDisplay tools equip the users to build intelligent and tailored digital paths and customise the interfaces and contents, respectively. Lastly, ThAnalytics tool is specifically devised to allow the back office to monitor interactions with visitors and have access to, and export all data and statistics on reception procedures.

With such a comprehensive solution, it’s no surprise that large branded hotels such as Best Western, Radisson Blu, Holiday Inn, La Folie Douce Chamonix, and more rely on TABHOTEL to elevate their guest experience. Moving ahead, TABHOTEL is developing its activities in the hospital sector in partnership with “Dedalus France” and Paris Saint Joseph Hospital and in the shopping centres with its partner Klepierre, thanks to its project-oriented team.