ShowerThinking
Creating Compelling Customer Experiences

Salesforce has quickly become synonymous with marketing technology owing to its outstanding features in delivering meaningful customer experiences. From enhanced messaging to efficient automation to insightful reporting, Salesforce offers a myriad of advantages. Organizations are realizing the benefits of Salesforce and are looking to adopt its solutions for their marketing and customer relationship processes. However, though Salesforce solutions may seem easy to operate, integrating them with customer data to provide the required customer experience adds in a lot of complexity. Organizations struggle with training people for the required expertise in Salesforce, which creates a huge gap in terms of internal knowledge.

Bridging this gap, ShowerThinking brings forth Salesforce-certified professionals from multi-cloud architects to developers to consultants that can easily solve challenges around customer experience projects. The company offers an end-to-end service that includes digital marketing, business consulting, technology implementation and data science. The company’s Marketing Cloud framework guides clients to explore apt customer data sources that help them understand relevant customer journeys. ShowerThinking’s framework is built using the team’s digital experience, Salesforce expertise, and knowledge of business intelligence and artificial intelligence, allowing clients to bring new technologies and capabilities to their existing campaigns without downtime.

ShowerThinking enables clients’ teams to easily migrate their existing strategic marketing plans to Salesforce Marketing Cloud. Along with core expertise in Salesforce Marketing Cloud, the company’s proficiency spans a myriad of platforms from the CRM giant, including Salesforce Interaction Studio, Salesforce CDP, Einstein Analytics and more. “We are expanding into different solutions to better understand customer insights and interact with various digital channels,” says Joaquin Pais, Director, ShowerThinking.

The company successfully manages over 70 different campaigns for its clients each month, leveraging its strong prowess in best customer experience programmes. “Running several campaigns brings a lot of experience and knowledge on customer behaviours and their journeys,” says Pais. In the recent past, most of the campaigns belong to the health and pharma industry due to the increasing need for digital interactions. Traditionally, the healthcare industry has been approaching patients and health care professionals, however, the pandemic required them to evolve, especially in terms of their sales and marketing programmes. In fact, ShowerThinking is increasingly working with international clients in the health and pharma department using Salesforce or Veeva CRM to provide a complete sales and marketing solution. For one such German pharma organization, ShowerThinking provided customer experience services to 24 different countries in just an year. “This has been a huge success for the client as it would take them years to develop an internal know how on marketing and technology as well as finance to deliver this kind of customer experience. We were able to provide a consistent customer experience and interactions across geographies including the Europe, Latin America, and more,” says Pais.

On the path of constant progress, ShowerThinking has added new names to its already vast client roster proving its expertise in Marketing Cloud services for the past three years in a row. Alongside this growth, the company is also set to expand its best practices and knowledge on customer experience with Salesforce Marketing Cloud. “Most of our clients are keen on gaining this knowledge through workshops to operationalize on how marketing and IT departments can work together to bring compelling customer experience to the market,” adds Pais. At the same time, the company is also looking to strengthen its Salesforce CDP and Veeva CRM capabilities to assist clients with their customer engagement journeys.