ProgressPlay
Transforming Online Gambling with Standalone Licensee Model

Contemporary online casino and betting platforms are increasingly attracting players by offering more features and functionalities. In an effort to capture more markets, companies in this sector no longer undertake the costly venture of constructing bespoke sites. Instead, they leverage third-party platforms, a shift that has dramatically boosted business growth and reduced expenses.

As the demand for ready-to-use infrastructure in online casino and sportsbook events rises, ProgressPlay stands out as a one-stop solution for start-ups and established brands that want to enter the online gambling sector or are looking to launch sports betting products.

ProgressPlay, a B2B online gaming solutions provider, is a prominent player in the iGaming industry, offering white-label, turnkey solutions and a standalone licensee solution for casino and sportsbook operations.

Its standalone licensee model offering represents a significant leap forward, allowing its partners to take complete control of their operations. In this model, ProgressPlay serves as the technology provider, while partners take responsibility for marketing, operational support, fraud risks, customer relationship management (CRM), processing and licensing.

Multiple aspects set ProgressPlay apart in the standalone licensee space. Its top-notch platform, developed over the years by experts, is well-equipped to meet the stringent requirements of regulated online gambling markets, making it an ideal choice for regions with strict regulations like the UK. This gives ProgressPlay the ability to offer standalone platform that is ready for the strictest of markets, or strip it down to the components required by other regulators, while also enabling clients to select their content suppliers, advertising partners and third-party providers across regions.

The biggest advantage of the standalone platform is that it enables operators to have a much wider selection of countries and regulatory territories to choose from based on the licenses they hold and the built-in proprietary cashier that is easily adapted to the relevant markets and payment processors. An additional advantage for operators is the ability to create as many brands under the standalone platform as they wish. This type of solution is especially helpful in generating a good ROI in markets in Asia and South America.

The platform’s AI-driven and it is built using cutting-edge technologies such as React for the front end and a .NET Core framework with Kubernetes to deploy the microservices. This technical foundation allows for scalability and adaptability, which helps in meeting the client’s diverse needs.

ProgressPlay ensures a seamless implementation process for its standalone licensee platform. The company places clients in their dedicated environment, either on hosting or in the cloud, based on individual requirements. Its white-label and turnkey solutions can be set up within a matter of days.

An example that highlights the efficiency of its solution is the mobile casino website FruityKing.co.uk, which partnered with ProgressPlay in 2014. Over the years, the website has grown into a big player in the industry, boasting multiple brands, including sports, while generating seven-figure monthly revenues.

The company’s foray into grey markets with standalone licensee solutions marks a significant milestone, positioning it as a reliable partner for clients. With a focus on regulated markets and a platform that combines flexibility with cutting-edge technology, ProgressPlay is poised to make a lasting impact in the world of online gambling.