Phocus DC
A Holistic Approach to Modern Sales

Philipp Moder, one of the first certified Net Promoter Score (NPS) experts in Germany, understood the importance of integrating marketing and sales to adapt to the radical shifts in the B2B environment. “If an organisation’s marketing budget is reduced, the sales activity weakens, because marketing is directly propositional to sales,” with this thought, Moder founded Phocus DC in 1995. The company, having specialised in the B2B environment for over 20 years, serves its clients to get better in B2B sales, inbound marketing, customer experience, and customer service. The team of Phocus DC comprising almost 70 employees who find themselves as the Phocusians of different vectors with one underlying common thread—the B2B DNA.

Phocus DC claims that an organisation’s organic growth requires seamless support of existing customers and a continuous inflow of new customers. To this end, the company supports its clients in B2B sales with existing customer development, acquisition of new customers, and digitalisation for the clients’ sales. Phocus DC provides customised solutions for its clients of varied industries such as greater sustainability in new customer acquisition, standardised solutions for more quantitative challenges, higher scalability in sales, and so on.

Realising the importance of digital marketing, Phocus DC serves its clients by redesigning their websites to gain the attention of customers and search engines. It helps in ensuring that the entire page is optimised for search with its pages designed in a unique way having its focus on the customers. To excel in digital marketing, Phocus DC adopts social media and data analytics as its key strategies. Social media, being the ideal platform to share knowledge and provide feedback for a website’s user experience, Phocus DC uses it to develop a content marketing strategy and helps its clients evaluate their profiles online. The company emphasising on data analytics examines and analyses the client data to attract customers and generate leads.

As a HubSpot Gold Partner, Phocus DC specialises in HubSpot integrations and supports its clients in the use of HubSpot’s marketing, sales, and service software solutions. The increasing importance that inbound marketing receives in the business landscape is because it focuses on the potential buyer and helps to bring the highest ROI by generating leads and converting them into sustainable customer relationships. In the field of inbound marketing, Phocus DC helps its clients understand the marketing strategy, and support with the necessary measures such as content strategy, campaign building, lead generation, and more. The company helps its clients to consistently advance the goals and strengthen the resources of the team by contributing expertise, training, and practice of inbound marketing.

Phocus DC realises customer experience is one of the greatest opportunities an enterprise has in arousing the interest of an existing and potential customer. The goal of customer experience is to provide a positive perception to the customers at all contact points. It promotes them to remain loyal to the enterprise. However, most organisations neglect the importance of customer experience and remain product-driven. Phocus DC reiterates the significance of customer experience by providing its clients training on customer experience development and further offers customer experience outsourcing.

Besides these solutions and services, Phocus DC takes the extra mile and provides several workshops to its B2B customers. With topics such as digitalisation in sales, inbound marketing, social sales, and so on, the company helps its clients to develop better marketing and sales measures and to give their customers a pleasant customer experience in order to achieve overall growth in the present-day market.