NextReality: Enhancing UX through Interactive Experience
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Eduardo Vieitas, Founder & CEO
The next generation of business will be governed by the ways a company interacts with its customers. The onus is on business organizations to leverage modern technology tools such as augmented reality (AR), virtual reality (VR), and others to deliver an interactive experience to their customers. The AR technology has already proved its mettle with the widespread success of Pokemon Go. Seizing the vast potential of AR techniques across industries, NextReality, a Portuguese tech company, offers AR solutions for private and public organizations. The company’s innovative solutions have brought the AR phenomenon from science fiction stories into reality by augmenting the data from the physical world. “Only with solutions geared towards enhancing processes, making them richer and more efficient can we open the door to digital transformation in organizations,” states Eduardo Vieitas, founder and CEO of NextReality.
NextReality’s decade-old experience in developing mobile & web solutions and mixed and augmented reality solutions has enabled it to transform the shape of commerce in various industrial verticals. Industries like retail, real estate, tourism and heritage, human resource, advertising and events, and industrial maintenance have started experiencing a tectonic shift in the customer experience after the implementation of the NextReality app. The NextReality app capacitates retailers to augment their shop windows with AR experiences.
The app allows retail customers to view a product in real size through their mobile device and simulate the product characteristics according to their choice. The holographic models of the NextReality app give a tailored experience to the customers that allow them to select the color or pattern, helping them in their decision-making process. The company’s HomeAR solution empowers real estate companies to show the real size 3D model of the future home of their buyers before the construction starts.
Only with solutions geared towards enhancing processes, making them richer or more efficient can we open the door to digital transformation in organizations
In recent years, the adoption of AR tools in quality assurance is gaining prominence to maintain lean operations. The NextReality app accelerates the support level in industrial maintenance by cutting down on travel costs and by streamlining services supply chain and delivery. The company’s mixed and augmented reality solution empowers a remote expert to offer guidance and support in real time through vocal recommendation or visual indications, overlapped onto the on-site tech through the vision of the Microsoft Hololens. The app also enables maintenance teams to validate each step of the process and run proficiency tests for each worker’s tasks.
The NextReality app has also proved to be a great enabler for many businesses in the tourism and heritage industry. To understand the significance of the NextReality AR solutions, let’s take an example where the company developed an app, named Water Museum for EPAL, a Portuguese water company. The water Museum app allows visitors to know the in-depth details of the monuments of the EPAL’s water museum. With an ample supply of information and animations, the application gives life to the story, improving the overall visitor experience. Furthermore, the Water Museum app also offers news about the museum, the cultural agenda, images, unpublished stories about some of the characters of the national history, among other features.
Contributing toward the environment, NextReality has developed an app called WasteApp that helps to reduce the ecological footprint. The ecological solution guides a user toward the places where they can leave their trash. To accelerate the adoption of AR solutions, the company creates the proofs of concept and validates the use case with well defined KPIs according to the requirements of the clients. “Areas such as advocacy, education and health have tremendous potential for the application of augmented reality. Similarly, the financial market can take advantage to communicate more effectively with a younger target audience, which seems to prefer more streamlined or gamed solutions,” concludes Vieitas.
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