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Why DAM is a Great Choice for Travel and Hospitality Firms?
DAM technology gives hospitality and travel groups an avenue to organise all of their content and simplify the process of accessing, sharing and distributing it.
FREMONT, CA: Reports say that 50 per cent of European companies have more digital assets than what they can effectively manage. Travel and hospitality groups are not immune to this, and if they do not get control of their digital assets, it is going to cost them a lot of effort, time, and money. Digital Asset Management (DAM) technology offers solutions to tackle this challenge.
DAM allows travel and hospitality companies to control and distribute digital content from a central point. With this, teams have immediate access to the most up-to-date files. DAM also gives assurance to hotels and travel companies that users have access to approved content, and when content is outdated, they can instantly remove its availability. As hospitality brands operate across many locations, it becomes essential to capture content locally generated, and push content from a central point to local operations. DAM gives brands an overview of all the content the company is creating.
Content and imagery is a critical part of marketing in the travel and hospitality industry. This means that hospitality brands need to ensure they have the best and most recent content available for all the locations from which they operate. Integrating DAM with platforms like CRM, ERP, or social media platforms means that brands can collate and control the content, and quickly deploy where it is needed.
As large organisations with multiple divisions and sub-brands, travel and hospitality companies need to ensure that everyone has access to most current assets in real-time. DAM allows approved users like tour operators, PR partners, marketing companies and other stakeholders to view, select, and get the assets. This integration ensures that the content the brand has displayed across the web is consistent, accurate, and fresh.
Digital content is perhaps the most critical factor when it comes to the travel and hospitality industry. As this content continues to become essential, it is now imperative that hotels and travel companies find ways to manage it effectively, and DAM could be the primary choice.