
When Employees use AI, Businesses See Benefits
According to a recent MIT Sloan Management Review and Boston Consulting Group survey, 60 per cent of employees saw AI as a teammate rather than a threat to their careers
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CIO Applications Europe | Wednesday, November 16, 2022

Workers who derive at least moderate value from AI technology are more likely to be satisfied in their jobs, according to new MIT/Boston Consulting Group Research.
FREMONT, CA: According to a recent MIT Sloan Management Review and Boston Consulting Group survey, 60 per cent of employees saw AI as a teammate rather than a threat to their careers, contrary to the widely believed belief that automation fueled by artificial intelligence can eliminate jobs for workers. According to the research Achieving Individual and Organisational Value With AI, firms with employees who gain value from AI are 5.9 times more likely to experience major financial benefits than organisations where employees do not.
People receive personal value from AI when employing the technology increases their self-determination, which comprises their competency, autonomy, and relatedness. The study was based on a global survey of 1,741 managers and interviews with 17 CEOs.
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The research uses Salesforce's Einstein customer relationship management platform, as an illustration, to show how the tool is utilised for traditional AI activities, including customer behaviour prediction, customer sentiment analysis, and automated client services.
AI can aid the product's performance, but end users may not be aware of this or care. In artificial intelligence and business strategy big ideas research efforts, many technologies include embedded, even concealed, AI components that employees may not even be aware of. Familiar tropes become problematic when everyone uses AI to some extent and benefits from it. When everyone uses AI, the notion is that managers who use AI will replace managers who don't lose significance, for instance.
The paper points out that by fostering trust, knowledge, agency, and awareness, managers can promote AI adoption and stimulate value creation at the personal level.
Since AI is used so frequently, certain applications might be taken for granted by specific workers. The results showed that 66 per cent of people said they either don't utilise AI or use it very little. However, when given particular examples of AI-enhanced business tools, such as calendar schedulers, CRM software, and office productivity apps, 43 per cent of these respondents admitted that they routinely or sporadically use business goods with AI.
Individuals naturally struggle to see the value of AI when they are unaware that they are using it, according to François Candelon, worldwide director of the BCG Henderson Institute and co-author of the paper. However, those who consciously use AI at work are 1.6 times more likely to experience personal value and 1.8 times more likely to be content with their careers than those who do not.
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