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Velocity, A Managed Services Company and Screenvision Media Strike Agreement to Deploy In-Lobby Digital Media Network
Screenvision Media is a national leader in cinema and premium video advertising, offering on-screen advertising, in-lobby media, and integrated marketing programs to regional, national, and local advertisers.
FREMONT, CA: Velocity, A Managed Services Company that provides voice, network management, and data connectivity solutions, and other telecommunications services, along with digital media displays and advertising networks, has declared that it has entered into a partnership with Screenvision Media to deploy an in-lobby digital media network.
Screenvision Media is a national leader in cinema and premium video advertising, offering on-screen advertising, in-lobby media, and integrated marketing programs to regional, national, and local advertisers. This partnership improves Velocity's position in the digital out-of-home (DOOH) media network by adding additional advertising touchpoints throughout the moviegoing experience.
"We are excited to continue the expansion of our DOOH media networks with Screenvision. We have a very strong existing relationship with Screenvision across content distribution and other OOH networks in grocery and hospitality. We are very optimistic about the potential revenue stream from these cinema lobbies as moviegoers return to theaters," stated Greg Kiley, CEO of Velocity.
Through this dynamic partnership, Velocity plans to install a combination of digital posters and digital standees in Screenvision's existing network of theaters. The initial roll-out will have access to between 500 and 1000 theaters and will be between 2,000 and 4,000 state-of-the-art digital screens. Geopath will assess the advertising network, and, in addition to Screenvision sales, the screens will be available on programmatic exchanges and will be available to studios to promote upcoming releases of films.