Thank you for Subscribing to CIO Applications Europe Weekly Brief
Personalized Customer Experience: Hospitality Landscape Leverages AI
As technology has advanced, Artificial Intelligence (AI) has become more reliable in the world of business. Travel and hospitality companies are increasingly using AI to manage their customer service activities, which are particularly significant within hotels and resorts. This actually means that hotel owners can save excess money, reduce, and eliminate human error to deliver better service with more quality as well as value.
Hospitality is all about delivering service with a human touch. Hotels that are able to predict a guest’s desires or requirements are upgrading their services with the help of AI, for achieving better customer satisfaction and also for staying ahead of the market competition. However, as the number of customers increases, the concept of hospitality becomes more industrialized. In large hotels, the human resource is an essential factor but is an expensive one. Today, artificial intelligence helps overcome these challenges by providing better and less expensive outcomes.
Check out: Top Travel and Hospitality Tech Companies
Today, customers need more customized services that satisfy them and provide value for their money. The presence of an AI system helps to alert the hotel management about the expected arrival time of a customer. Before the customer arrives, their room could be set before a specific time, the valet could greet the customer by name, and the front desk could be ready with all the elements to start a highly customized check-in experience. In case a customer arrives late, the system should email the room-service menu for the customer to order something to eat during the time of arrival. These are perfect ways for creating a great first impression that can really satisfy customers.
Sometimes, the manual methods fail to make a positive impact on customers. But the application of AI allows the businesses to add more value in areas where needed. Therefore, hoteliers should allocate resources to analyze trends of customer behavior so that hotel employees can improve personal communications with their customers.
The world needs to be a place where humans work with robots, and not being replaced by them. Although such advanced technologies can perform the tasks of several humans in way lesser time, it is important to note that the human touch will always be a need.