
Open-source and DXPs: The Future of Digital Sovereignty
Technology professionals responsible for the web are observing both the advantages and challenges of owning an active channel for driving growth.
By
CIO Applications Europe | Tuesday, October 25, 2022

The idea of digital sovereignty is changing, and open-source projects enable anyone to build host sites, playing a vital role in the shift around digital sovereignty.
FREMONT, CA:Technology professionals responsible for the web are observing both the advantages and challenges of owning an active channel for driving growth. Customers are not just searching online, they are looking to take action. Websites have become a place beyond brand assets or publishing content. They are now on the critical path to achieving business goals but bear a new responsibility in the digital sovereignty era.
IT and marketing assume they own the website and are responsible for making decisions. When there is more demand to perform than ever, this brings additional stress on IT and marketing to partner effectively, especially around customer experience and data. Businesses will fall behind if they are not in control of their web channel, able to make changes, adapt to an evolving technology landscape and market expectations, and responsibly leverage lawfully acquired first-party data.
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The IT or marketing partnership can be contentious within many organisations, but the growing significance of getting things right gives an opportunity to establish a new working consensus. Developing this consensus and implementing websites effectively is particularly essential as macroeconomic trends are taking place around digital sovereignty. Consumers have more rights over their data and how it is used. Therefore, leading device makers and browser companies are more privacy-forward in their design, significantly impacting them.
Web workloads are often early targets for migration to the cloud. This could be a great opportunity to scale up the overall approach. Many companies have historically sought Digital Experience Platforms (DXPs) for website management. DXPs, however, are not cloud-native. They are based on the old enterprise-licenced software delivery model and have complex infrastructure overhead. Their proprietary nature indicates they have an obscure software interface that is only understood by a few highly specialised developers working at big systems integrators. This is a minor component of agility and even less of a factor in meeting digital sovereignty demands quickly.
Open source technology helps to embrace the reality that websites are software projects without enterprise baggage. Instead of starting from scratch, use an open-source project and DevOps principles to move quickly and customise it. Most open-source web frameworks intend to be used in this manner, whether it is an ultra-mature content management system (CMS), a modern front-end framework, or even a combination of these. This approach offers a rapid time to market compared to traditional DXPs.
Good open-source projects feature active practice communities with numerous or extensive developers for hire worldwide. This access to talent and training helps companies respond quickly to immediate needs. Open source projects also improve over time as innovations are contributed back, helping everyone to manage common requirements. However, organisations own their implementation, which is key to full confidence in digital sovereignty's background.
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