
Old-Time Banks to be Report-Ready Now
DigitalMR took the decision to provide reports as a monthly syndicated report to enable the banks that do not have a lot of experience with social intelligence yet to test where they stand.
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CIO Applications Europe | Friday, July 26, 2019

DigitalMR took the decision to provide reports as a monthly syndicated report to enable the banks that do not have a lot of experience with social intelligence yet to test where they stand. To the rest they provide customized reporting to help them with digital advertising campaign evaluation, sales lead generation, finding and engaging micro-influencers and many other use cases.
FREMONT, CA: “AI, specifically supervised and unsupervised machine learning, can be used to extract accurate customer insights and to enhance traditional methods of conducting market research,” said Michalis Michael, CEO of DigitalMR.
DigitalMR recently announced the launch of a monthly syndicated social intelligence report for major banks in their relevant countries. It will be a new report, updated every month with fresh posts from Twitter, blogs, forums, news, videos, reviews, and other public online sources. English, Spanish, and Chinese were the first three languages included as they cover a large number of the global population. Around 2.5 billion people in different countries around the world are native English, Spanish, and Chinese speakers. While, other citizens of countries like India, Singapore, and Nigeria, has English as a dominant language even though other native words exist.
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The report will comprise of social posts, accurately interpreted with sentiment towards the banks involved and the topics of online conversation. The initiative will enable banks to benchmark themselves against entrants using the Net Sentiment Score (a DigitalMR composite index for social sentiment) in and around topics such as ESG (Environmental, Social Governance), scandals, financial events, etc.
DigitalMR is a London based Technology Company and was featured as one of the Top 20 AI Solution Providers of 2018 by CIO Applications Europe. The company has proprietary solutions for social intelligence (listening and analytics)—listening247, and DIY private online communities—communities247. DigitalMR specialises in the use of AI for high accuracy text and image analytics and the integration of Social, Survey, and Sales data for unique, actionable insights. listening247 was explicitly extended for the market research that offering the maximum possible sentiment and semantic (topics) accuracy in any language. It can be utilised for analysing data on any topic or product category, from any country around the world, on all social media and other online sources such as blogs, forums, news, and reviews. It has a wide range of current and past clients and partners and works with MNCs in various sectors such as FMCG, retail, banking & finance, telecoms, and NGOs.
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