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Mindful Marketing, Emerging as the Next Default
Nowadays, brands are aiming at creating the customer persona comprising likes, interests, and relationships, for which mindful marketing stands as a perfect solution, driving customer satisfaction and brand revenue.
FREMONT, CA: In an age where marketers are being forced to market through more channels, consider more data, be accountable to more metrics, and answer complex questions, it is worth thinking about marketing mindfulness. This approach considers both sellers and buyers and seeks ways to curate win-win strategies by thoughtfully arranging marketing functions with customer interests in mind. When marketing is shifted to mindfulness, the brand is empowered to share its passion with the customers.
According to a study by National Business Group on Health and Fidelity Investments more than one in five companies, that is 22% has mindfulness training programs in place and another 21% are planning to invest in mindfulness training. The perks of practicing marketing mindfulness can include stronger decision-making abilities, more profound insights into the target audience’s demands, and increased productivity within the marketing team. By allowing the mind to be quiet, marketers can nourish the curiosity and creative thinking needed for continuous improvement and innovation.
Many companies are drawn to mindfulness as a potential stress reliever for themselves and employees. But an even more significant benefit is performance enhancement. When marketers are mindful about marketing initiatives, activities, and messages, they become truly present in the whole process of building their brand empire. With this, marketing becomes value-centric since the marketing team can persuade potential clients. This provides that mindfulness gives happy customers, which in turn can provide brands with positive online reviews.
Simple practices can be followed to incorporate mindfulness in marketing efforts, particularly in digital marketing. It is essential for marketers to pause a while and ask themselves about what they are about to post in line with all the customers they would like to attract. Thinking about possible questions, customers might ask can also help the efforts. Being a good observer also is of primary importance.
Mindful marketing is worth giving a try if the brand finds conventional marketing becomes less effective for the business. A brand’s target clients may be more responsive when they see and feel that the brand care about them, and their interests are what the company is looking out for. The key is to put the heart in customer-centric marketing strategy – listen to the clients, be specific, focus on the customer, and simplify the message.