
MCG Successfully Launches the New SaaS Brand, Huler to promote E-learning Design
The much-anticipated and brand new line from MCG will be coined, Huler and offers a stimulating learning and communication experience ecosystem for organizations of all scale and budgets.
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CIO Applications Europe | Monday, March 21, 2022

The much-anticipated and brand new line from MCG will be coined, Huler and offers a stimulating learning and communication experience ecosystem for organizations of all scale and budgets
FREMONT, CA: MCG, the group of companies that comprise of the fast-growing software and eLearning design business DBLX, is using its intelligence, knowledge and skills along with rich expertise to offer on a new suite of SAAS systems along with the off-the-shelf content, after several years of developing a successful, bespoke platform under the DBLX brand name.
After demonstrating a huge success and impact with an even more impressive client list including names like Santander, L’Oréal, and BT, MCG is all set to take over their unique offering of adopting cutting-edge learning experiences via the platforms to a broad range of audiences as a SAAS solution, that is launching in Feb 2021. The much-anticipated and brand new line will be coined, Huler (pronounced Hoo-ler), and offers a stimulating learning and communication experience ecosystem for organizations of all scale and budgets, that can be integrated overnight and at a different range.
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“This is not just another LMS or LXP; In the words of Henry Ford, if we had asked people what they wanted, they would have said faster horses. With Huler we are going to give them a rocket-ship. Colleagues are increasingly crying out for the high-end tech experiences that they enjoy in their personal life and, as flexible and remote working continue to trend, they want to feel more connected with their colleagues and organisation. The market is awash with similar brands doing similar things with tweaks to features or design, but with often the same frustrations. We are so excited to share a completely new way of working and what we believe is the platform for the future of work. A Human Experience Platform (HXP) or as we like to call it the Huler experience”
The launch is widely recognized by a multi-million-pound investment and has received extensive attention from leading brands and professionals in the HR industry. Technical development for the latest system is driven by ex-Amazon and Bet365 head of R&D, Dan Macklin, who was appointed as MCG’s CTO in March. Dan has recruited an additional team of highly experienced and qualified developers to assist MCG in delivering the project in-line with expectations. With great and high-level standards for design and UX fixed by the DBLX platforms, Huler will turn out to be the most spectacular. The creative talent of MCG is run by Chief Brand Officer, Rich Urwin, renowned for his work with Nike, Red Bull, New Balance, and Sky.
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