
How the Pandemic has Impacted the Payment Dynamic in Europe
Though e-wallets, bank transfers, direct debits, and other alternative payment methods (APMs) hold tremendous potential, cards remain the most common mode of payment in the European e-commerce sector for the time being.
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CIO Applications Europe | Tuesday, May 04, 2021

Though e-wallets, bank transfers, direct debits, and other alternative payment methods (APMs) hold tremendous potential, cards remain the most common mode of payment in the European e-commerce sector for the time being.
Fremont, CA : The European payments industry is witnessing a significant transition. The e-commerce sector's continued growth, technological innovation, and a changing regulatory climate are combining to alter how people pay for goods and services radically. Customers are more involved and digitally integrated than they have ever been, and their demands grow as a result. Thus, online retailers are being forced to diversify their payment methods.
Customers are increasingly heading towards the online platform as it becomes easier and simpler to pay online, and they are willing to try new payment methods. Though we expect cards to continue to be the most common payment method in Europe in the coming years, APMs are gaining popularity. Regulatory reform is assisting this transformation: the EU's Second Payment Services Directive (PSD2), for instance, would help raise security standards for online transactions while providing merchants with options that enable them to maintain a frictionless payment experience for their customers. Furthermore, PSD2 establishes a platform that will allow third-party companies to initiate payments on behalf of customers, resulting in new payments innovation.
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Bank transfers, an alternative form, have grown in popularity in the Netherlands, Switzerland, and Finland. Although they are difficult to reconcile and can take a long time to clear in some markets, we believe this APM will continue to gain market share as regional banks become more interconnected.
The introduction of the Single Euro Payments Area (SEPA), which has assisted in harmonizing payment systems in the Eurozone and provides infrastructure that can facilitate both deposits and direct debits, has aided this.E-wallets have many potentials as they become more mobile-friendly and incorporate new features like peer-to-peer payments, which will help them gain more consumer acceptance.
Although not commonly used, the open invoice, in which a consumer pays after receiving products, has a devoted following in Sweden and Germany, accounting for about a fifth of all transactions in both countries. As a result, merchants doing business in these areas would need a well-developed return mechanism.
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