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How Oracle Retail Cloud Helps Businesses
With Oracle Retail Cloud, retailers can now enjoy the benefit of boosting their productivity and adapting to the latest retailing standards.
FREMONT, CA: Technology has given the retail industry a transformative spin. To capitalize upon opportunities arising from the digital revolution, retailers are looking to the latest cloud solutions for connecting their business and getting closer to their customers. Realizing the need to embrace new approaches, retailers across Europe are now relying on Oracle’s Retail Cloud. It is a new-found way for retailers to achieve the transparency and flexibility they need to change with their business and customer needs. Here is an analysis of the benefits retailers could realize by moving to Oracle’s Retail Cloud.
Oracle Retail Cloud is a purpose-built, best-in-class platform for running the most important enterprise applications with unparalleled performance, security, and cost. Oracle Retail Cloud helps retailers to adopt cloud technology at their convenience and deliver a unified customer experience across their online and offline stores. With Oracle Retail Cloud, retailers can achieve faster time to market, increased reliability, and 100 per cent uptime to handle heavy traffic, all at a reduced cost.
Modern retailing is about extracting insights from customers’ purchases, behaviour, preferences, and buying patterns. This data helps retailers to optimize their products and services as well as provides personalized offers that will increase customer engagement and loyalty. Oracle Retail Cloud takes advantage of several operations like merchandising and customer engagement to enable retailers to drive purchases by segmenting customer information and further tailor customer loyalty programs through promotional offers, gift cards, awards, and coupons. As a result, retailers will be able to use insights to forecast their merchandising figures and increase the accuracy of planning.
Order management is the core of the retail business, and Oracle Retail Cloud offers a robust order management cloud platform where retailers can effectively leverage customer information to streamline order handling across multiple channels. Its real-time inventory data ensures that no sales would be missed.
Retail business is becoming complex, and operating with agility and next-level intelligence has become the new standard in doing retail business. This can only be embraced with a next-level cloud platform like Oracle Retail Cloud.
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