Close
  • Home
  • Applications
      • Appointment Scheduling Software
      • Asset Management
      • CEM
      • Cognitive
      • Compliance
      • Data Center
      • E-Invoicing/E-Billing
      • Enterprise Communication
      • ERP
      • Facility Management
      • Franchise Management
      • GDPR
      • Information Security
      • ITSM
      • Knowledge Management
      • Managed IT Services
      • MarTech
      • Mobile Application Development
      • Payment and Card
      • Procurement
      • Risk Management
      • RPA
      • Software Testing
  • Verticals
      • Automotive
      • Contact Center
      • Field Service
      • FinTech
      • Legal Tech
      • PropTech
  • Technologies
      • Agile
      • Artificial Intelligence
      • Augmented & Virtual Reality
      • Big Data
      • Chatbot
      • Cloud
      • Data Analytics
      • DevOps
      • Digital Transformation
      • Enterprise Architecture
      • IoT
      • Machine Learning
      • Remote Work Tech
      • Robotics
      • Smart City
      • Storage
  • Eco System
      • Atlassian
      • HPE
      • HubSpot
      • IBM
      • Microsoft
      • Oracle
      • Salesforce
      • SAP
  • Vendors
  • News
  • Newsletter
  • conferences
  • Specials

  • Menu
      • Agile
      • Cloud
      • Cognitive
      • GDPR
      • HPE
      • MarTech
      • Microsoft
      • Oracle
      • Procurement
      • Salesforce
      • Software Testing
  • Oracle
  • Salesforce
  • Procurement
  • Software Testing
  • Agile
  • Cloud
  • Cognitive
  • HPE
Specials
  • Specials

  • Agile
  • Cloud
  • Cognitive
  • GDPR
  • HPE
  • MarTech
  • Microsoft
  • Oracle
  • Procurement
  • Salesforce
  • Software Testing
×
#

CIO Applications Europe Weekly Brief

Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Applications Europe

Subscribe

loading
  • Home
Editor's Pick(1 - 4 of 8)
left
IT as an enabler for Retail Industry

Armin Roeseler, CIO, Swanson Health Products

Avoid Being The Next Casualty In The Retail Apocalypse

Sahal Laher, CDO & CIO, Destination XL Group

Retail's Evolving Facets

Phil Stevens, CIO, The Exchange

Retail Focus: Using Promotional Financing to help Close the Sale

Sue Yasav, VP, Market and Consumer Insights, Synchrony Financial

The Transformation of Retail

Michael Koch, Sr. Director, Samsung Electronics America

Who Runs Retail? The Machines

Michelle Grant, Head of Retailing, Euromonitor International

Infusing Analytics into Physical Retail Stores

Brandon Schulz, Director, Retail Vertical, Luxoft [NYSE:LXFT]

3 Retail Practices to Thrive, Not Just Survive

Russ Haswell, VP, Retail, Medallia

right

THANK YOU FOR SUBSCRIBING

How Mobile Apps can Improve E-Commerce Businesses

By CIO Applications Europe| Wednesday, March 13, 2019
Tweet

The digital transformation has brought a tectonic shift in the business processes. The e-commerce market gained steam when Smartphones and laptops became a household thing. The developments of the e-commerce market have helped e-commerce companies in garnering widespread customer approval.

Mobile apps are the major contributor to the success of e-commerce businesses. According to a report by statista, the fastest growing category in mobile apps is shopping, and the shopping apps have also earned the highest profits in the year 2017. Mobile e-commerce apps offer a great shopping experience to customers with excellent shopping centric features. Here is an analysis of the benefits of mobile apps for e-commerce businesses:

Multi-layer security plan: data security is always the highest priority for businesses as they store a customer’s private data. Any breach in the security can cause catastrophe for the reputation of a brand. E-commerce companies store a customer’s personal as well as financial data. Mobile apps offer multi-layer security plan to mitigate any chance of data theft.

Check out: Top eCommerce companies

Reduced complexity: Mobile apps offer many features like easier navigation, quickly accessible shopping products, multiple payment methods, and many others to enhance the shopping experience for customers.

More in-depth analytics: Data is the key to the success of a business organization. Companies use data analysis to gain insights into their products and services. Companies analyze the Mobile e-commerce app data to have a better view of their customer’s preferences and activities. This helps businesses in providing customized services based on the preferences of their customers.

Loyalty integration: Loyalty rewards and points are a great way to retain customers and add new ones. E-commerce companies can roll out many loyalty and rewards programs like transactional Tiered Rewards, Scratch and Win, Referral Rewards, Coupons, Spin to Win, VIP Rewards, Action Points, and Digital Stamp Card in their mobile apps to retain their existing customers and attract new customers.

 

Check  This Out: Top eCommerce Consulting Companies

tag

Financial

Data Security

Weekly Brief

loading
news
ON THE DECK

MarTech 2021

Top Vendors

Top Vendors

Previous Next

Read Also

Five Steps to Help Businesses Have Effective Cloud Security

Five Steps to Help Businesses Have Effective Cloud Security

Embracing the Power of Agile

Embracing the Power of Agile

Four Benefits of Embracing Cloud during the Pandemic

Four Benefits of Embracing Cloud during the Pandemic

Important Trends in Project Management and Agile Development for Tech Startups

Important Trends in Project Management and Agile Development for Tech Startups

How Microsoft Office 365 can Benefit Businesses?

How Microsoft Office 365 can Benefit Businesses?

Three Ways to Ensure Security of Cloud-Native Applications

Three Ways to Ensure Security of Cloud-Native Applications

Loading...

I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

Copyright © 2021 CIOApplicationsEurope. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy |  Sitemap |  Subscribe |  About Us

follow on linkedin follow on twitter follow on rss
This content is copyright protected

However, if you would like to share the information in this article, you may use the link below:

https://www.cioapplicationseurope.com/news/how-mobile-apps-can-improve-ecommerce-businesses-nid-867.html