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How is the European M&E Industry Preparing for 5G?
The European media and entertainment industry is envisioning a 5G-induced leap that could make it a global leader.
FREMONT, CA: The impact of the 5G network on media delivery is going to be significant. For the media and entertainment industry to be able to leverage 5G, the network infrastructure should be developed so that it supports the unique requirements of the stakeholders like network operators, content providers, and broadcasters. To foster the alignment of 5G infrastructure development with the media and entertainment industry's future expansion goals, the European Broadcasting Union (EBU) recently launched 5G Media Action Group (5G-MAG), which is an association. 5G-MAG looks to offer agendas for collaborative development of 5G infrastructure that can support optimized production and distribution of media content in the near future.
The 5G-MAG comes at a critical time for European media and entertainment industry players. The efforts of the group could result in the creation of highly efficient cellular networks for stakeholders across the media industry. Subsequently, Europe can see a seamless transformation when it comes to the media and entertainment industry's service delivery. A significant part of 5G-MAG's vision includes the commercialization of 5G equipment. By facilitating collaborations between several parties like suppliers, developers, and manufacturers, 5G-MAG aims to prepare the media industry for the swift adoption of 5G.
For the media and entertainment industry, 5G coverage in distributed pockets across Europe is not enough. Vast areas need to be brought under 5G range so as to enable media-related applications like broadcasting. The growth in smartphone use has already had a profound impact on media content production and delivery. 5G in Europe is expected to push media consumption up by making transmission and distribution of online audio and video content seamless. The quality of videos will also receive a boost as faster networks support HD and Ultra-HD better. For applications such as AR and VR also, Europe is looking forward to a 5G rollout.
Innovative and immersive entertainment experiences, driven by 5G connectivity, are going to propel the media and entertainment industry forward in Europe.
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