THANK YOU FOR SUBSCRIBING
How is GDPR Impacting OVPs?
The rollout of GDPR is making Online Video Platforms across Europe to reconsider their stance on data integrity and security.
FREMONT, CA: The implementation of GDPR has several implications for businesses across Europe, which are now mandated to transform their strategies for the collection, storage, and processing of personal and sensitive data. Failing to conform with GDPR could also result in hefty penalties for firms across sectors, including those in the online video domain. Since the law is now fully enforced, it has become essential legislation for organisations to implement. GDPR has impacted video content too. In terms of creating and delivering content to consumers, GDPR law impacts OVPs in the following ways.
The online video industry is like any other, and therefore, the GDPR technicalities apply here actively as well. If a company is using a video as content, GDPR compliance must be implemented. Integrating with CRM or other digital solutions for tracking viewers, including the number of views or demographic data, will require the utilisation of GDPR guidelines. For this, online video platforms should principally asses their video content and check if watching one of the videos would lead to the tracking of any personal information. This includes the platform itself.
Despite all the myth that fuels apprehensions that are on, GDPR does supports online video platforms and their content streaming. Online video platforms need to take a few measures to ensure that they fully conform to GDPR implications. It is unquestionably easier to eliminate information from a spreadsheet than to remove it from a user's identifying features from an entirely produced video. The best way to arrange for this is to ensure that all of the consent is secured at the very beginning, and in a GDPR-compliant way.
The GDPR is a far-reaching regulation that has the potential to impact the operation of online video platforms. These considerations are only the start of it. Subsequently, it can make the domain much more secure.