Social media has become a hub for information dissemination, and marketers are optimizing this platform to the fullest. Platforms such as Facebook, Twitter, Instagram, Snapchat are competing for the attention of both business and individual factors but not as social networks. The excessive usage of these platforms gives marketing a new chance to reach the masses.

Big Data Analytics is widely used in healthcare, finance industry, IoT and the list goes on. Big Data or Predictive Analytics can be helpful for the marketing teams as it will help them to know what exactly their target audiences' mindset is and then they can fine-tune the advertisements accordingly.

There are platforms which provide a free trial run of big data analytics and there many open source platforms too. Now it is easier to modify or change the digital marketing strategies and can also help in predicting the effect of a particular campaign.

The advantage of Big Data Analytics on Social Media

Timing should be perfect: The schedules of your advertising campaign should be appropriate. If you deliver the right message at the right time,  you can have the desired impact on your company's profit. This is probably one of the best digital marketing strategies.

Right Content Right Audience: Focusing on your target audience is a must. You need to classify them by gender, age group, caste, location etc. and then customize your advertisement according to the requirement. This will help in leaps and bounds in Return On Investment (ROI).

The primary task in digital marketing is to know your audience and understand their needs. If your company can provide the product to the customer when he needs it, your company has already earned a buyer. It is difficult to do, yet with all the three powerful tools like Machine Learning, Big Data, and Predictive Analytics, it isn't a big task to conduct an extensive market survey.

Social media is probably one of the best platforms to gather your audience, and potential audience's data and the best part is that here data breach is not taking place, and the information is provided directly by the customers.