How Drone Manufacturers can Succeed in the European Market

The drone manufacturing industry in Europe has a lot of potentials and can undertake escalated growth by targeting the right industrial clients.     

FREMONT, CA: The development of technology has created a lot of opportunities for drone manufacturers and producers in the European region. The functionalities that drones bring with them are unique and valuable. As the European drone market develops and matures, it will see significant levels of stratification depending on how and where the devices are used. Being well-aware of current and future expectations of commercial customers, stakeholders in the drone-producing sector can create viable roadmaps to target specific segments. Defining customers’ expectations is the first step towards building a good client base. By implementing well-planned strategies, drone companies will be able to undertake the design of drones with the most appropriate features and relevant technologies.

Military, agriculture, e-commerce, surveillance, and mining are among the various sectors in Europe, which can unlock the maximum number of advantages with advanced drone technology. Drones have the potential to make agricultural practices technology-oriented and thus efficient. Manufacturing technology experts in the continent are already designing and making drones that can carry out aerial crop surveys and accurate application of fertilisers on farmlands. The market for agricultural drones is poised to expand as the popularity of precision agriculture grows. Drone makers can, therefore, create devices that will cater to the farm equipment market.

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Online retail facilities have been popular for quite some time now. One of the critical areas that drone manufacturers in Europe can focus on is that of drone delivery. E-commerce companies are looking to expedite product delivery, and drones have all the qualities of becoming the best solution. Drones are fast, intelligent, and effective as delivery agents. Within no time, drones can drop packages at a predetermined location. By improving and optimising the design of drones, drone producers can quickly target the delivery segment.

Military and surveillance-related functionalities of drones are well-known. As Europe works towards making its cities smarter, municipalities are turning to drones for surveillance-related applications. Fleets of drones can be deployed across extensive areas or large cities to keep a hawk's eye on everything that takes place. It is expected that the demand for autonomous drones that specialise in surveillance will multiply across Europe. Drone industry can develop the devices with features like powerful cameras and 360-degree views to help law enforcement bodies improve safety in the cities. Countries in Europe have also planned the use of drone at borders to improve security. The need for military drones is poised to grow as technology becomes affordable, and the requirement of better security at national and international borders gains significance.

Ambiguity around the legislations required to standardise the production and deployment of drones is becoming a significant concern. While military and agricultural sectors have been able to navigate well through regulatory norms, commercial and personal drones have been finding it challenging to overcome compliance hurdles. One of the biggest concerns, according to the authorities in Europe, is related to privacy. Since there are high chances that drones could be used for unlawful activities, governments and authorities have been wary of permitting large scale deployment for commercial use. However, the industry will expand at a steady rate, and drone-making companies will be able to improve profit margins with well equipped, advanced, and compliant solutions.