
How Data is Uplifting Traffic Management in Europe
Data-backed traffic management capabilities are aiding European cities in channelising vehicular movement and decongesting roads effectively.
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CIO Applications Europe | Monday, April 06, 2020

Data-backed traffic management capabilities are aiding European cities in channelising vehicular movement and decongesting roads effectively.
FREMONT, CA: Traffic management driven by data might soon help many European cities overcome the challenge of crowded streets and nagging road jams. With connectivity and tracking systems becoming more and more sophisticated, the opportunity for intelligent traffic management has increased significantly. City authorities are investing in dynamic signalling systems and real-time traffic optimisers. One common thread that connects all of these advances is data. Data forms the crux of the intelligent, automated solutions that can detect and channelise traffic to bring about a paradigm shift in urban road transport efficiency.
Navigation devices and applications are today a part of almost every vehicle. The GPS data from these devices can be leveraged to determine a vehicle's accurate location, speed and route. By feeding this data into automated systems for traffic management, navigation can be optimised. From finding the best route for specific vehicles to harmonising the functioning of traffic signals, real-time data can facilitate several aspects of intelligent traffic management. A recent article which talks about advanced traffic management systems in the city of Málaga also highlights the role of data in fostering dynamic traffic management capabilities. The systems being developed for the city boasts of features like variable message signs, mobile app compatibility, audio instructions, and sensor-enabled signal systems.
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The use of data also allows for road operators to perform travel time studies and analyse the bottlenecks that affect travel duration. From identifying congestion hotspots to recognising peak traffic durations, data can reveal many insights which can subsequently be used to construct policy-based interventions. Signal prioritisation and lane configurations that can help the better flow of traffic are also dependent upon information accessibility.
Ultimately, data is the key ingredient in traffic simulation and forecasting as well. With the ability to predict traffic jams, European cities are now able to stay one step ahead. As traffic management in certain cities evolves, other cities might emulate the same and adopt data and technology to enhance livability and mobility.
Check out: CIOReview Europe
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