How AI can Create a Better Customer ExperienceBy CIOApplications Europe
Artificial intelligence (AI) has improved tremendously in the recent years with machines now inching closer to being that of the droids of Star Wars. The real-world robots are presently being developed to be competent in undertaking tasks in such a way that we consider 'intelligent' because of machine learning (ML).
Today, we see AI powered robots having capability to ability to adapt to environmental changes like human beings. It supplements the efficiency of machines and reduces the unnecessary downtimes.
AI has been influencing customer experiences by applying ML and the internet of things (IoT) utilizing various devices across different channels and touchpoints. This is the reason why over-the-top (OTP) media services provider such as Netflix are capable of offering movie and TV recommendations and virtual assistants like Alexa can answer numerous questions tossed at them.
Virtual assistants can automate everyday jobs, for example, resetting passwords, addressing account issues among several other routine tasks and allow humans to focus on other jobs which can improve overall performance. AI enables advanced machines to perform human tasks by consolidating algorithms utilizing automation software. They can discover answers to challenges with speed and accuracy that supplement human abilities that include monotonous business processes like order fulfillment, purchasing, inventory management, shipping, and invoice generation.
Conversational commerce is gaining traction and redefining the functionality of messaging apps employed for customer engagement while shopping. At present, Chatbots are used to help buyers for a quicker and more personalized customer service through automated reactions based on interpreted data.
One of the biggest advantages of today’s technology is its interconnectivity because of the internet. This has made operations quicker and more efficient. With AI continuously evolving, customer experience will improve over the years. The scope of automation will be more extensive and complex as AI becomes more advanced, prompting humans to focus on addressing more pressing concerns.