Google Targeting the Retail MarketBy CIOApplications Europe
Technology giant Google has finally decided to open their first ever permanent retail store. According to local media reports, the organization is near to finalizing the lease on a 14,000 square-foot property located in Chicago’s famous Fulton Market district, which is just one of the many stores. It is going to be their permanent store.
Google has previously run pop-up locations in other stores. It was back in 2015 when the leader halted its plans to open a store in New York City, after investing $6 million on renovating 131 Greene St. Now, the upcoming store in Chicago will enable Google a chance to present the expanding line of products that includes the very popular Pixel phones, Chromebooks, Google Home products, Daydream VR headsets, Nest Products, and more.
Retail stores have long been the strategy of Apple to sell their products and have always given them the results they wanted. Microsoft also operates across 35 stores. Amazon has also acquired Whole Foods; this shows that even the e-commerce giant sees a future in retail after changing the way people shop. The location Google has targeted is just a few blocks from their Midwest headquarters. The Fulton Market neighborhood, which is a part of Chicago’s West Loop, is a district of meatpacking. After transforming in the last few years, the area is hustling and busting into a popular spot for the most popular restaurants. It was earlier this year McDonald’s opened a new headquarters in the same neighborhood in a 490,000-foot building that is just a few blocks away from Google’s upcoming new store.