
France Outperforms the UK in Product-led Digital Transformation
France is at the forefront of the wave of digital product leadership in Europe, surpassing the UK and Germany.
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CIO Applications Europe | Tuesday, April 26, 2022

French organizations are also showing the path in using data insights to shape product roadmaps, with 41% supporting this approach versus 36% in the UK.
FREMONT, CA: France is at the forefront of the wave of digital product leadership in Europe, surpassing the UK and Germany. Almost 50% of French businesses reported that clients’ shift towards the utilization of digital products would significantly impact their approach to product management, compared with only 36% of companies in the UK.
French organizations are also showing the path in using data insights to shape product roadmaps, with 41% supporting this approach versus 36% in the UK. European product managers are rising in overall influence as record venture funding drives growth and innovation in Europe's technology arena. The region's start-ups and large enterprises are also focusing on accelerating their Digital Transformation initiatives. Product teams of several industry behemoths are under increasing pressure to optimize digital investments made during the pandemic. With the correct data and technology, European product specialists are delivering software solutions that address the rising consumer expectations and drive their companies' Digital Transformation forward.
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Product Management in the Centre Stage
In 2021, product teams took on more responsibility in 16 of 17 business functions, including customer onboarding and education, reaching revenue goals, customer feedback, go-to-market strategy, and sales enablement. Some of the most innovative companies' product teams were more likely to be responsible for their company's Digital Transformation efforts. In France, nearly half of the businesses reported their product teams as responsible for Digital Transformation, compared to just 38% and 31% in the UK and Germany.
Product Teams Driving Digital Transformation With Data-driven Products
Product managers are becoming more data-driven, nearly twice as likely to use quantitative insights to make decisions than a year ago. Revenue and product usage are now deemed the most critical metrics of product management success.
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