Thank you for Subscribing to CIO Applications Europe Weekly Brief
Four Exciting B2B Predictions For 2019
B2B marketing is evolving faster than ever, and the credit goes to the changing expectations and the rising demands of the customers and also the maturation of marketing technologies. Therefore, it is quite evident that if an enterprise needs to increase its profit margin, it has to tap into the latest B2B trends to get the highest ROI for their business. B2B has become an exciting and dynamic market during the past years. Below listed are four major trends that B2B marketers will witness in 2019.
1. ABM will be crucial for martech stack
Almost all B2B marketers use Customer Relationship Management to records all sales activity and marketing automation systems, but each has its restrictions. Focusing only on the public contacts won’t be enough in an account-based environment. Therefore, account-based marketing (ABM) platform are quickly becoming an essential part of B2B marketing stack.
2. Connected data will be everything
Initially getting an accurate 360-degree view of customer preferences was challenging for the marketers but connecting data across numerous marketing technologies is becoming a reality. By integrating technologies like CRM, marketing automation and ABM platforms, marketers are optimally utilizing this platform to share and access data to get a complete picture of the customers.
3. Artificial Intelligence
B2B marketers always prioritized AI, and it has always been the focus of their conversation for the past few years. It is expected that AI may soon become a part of all the marketing, advertising, and sales strategies. There is limitless scope for AI in marketing, and 2019 AI will become a utility for B2B marketers.
4. Persona-based advertising
Initially, B2B marketer adopted persona-based marketing to reach their right audience or their target buyers and influencers. But for these types of advertising, marketers wasted a tremendous amount of money each year. B2B marketing is probably the last sector to be modernized, but it is transforming which will further improve the efficiency of ad dollars. By 2019, B2B advertising will be able to achieve precision and will also be able to replace the old method of targeting their customers.