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Five Important Trends in Martech
Zero-party can help businesses by offering a more comprehensive understanding of the customers beyond predicting interests and intentions through data points such as age, gender, and income
Fremont, CA: To address the changing customer behaviors and the advancement of media channels, martech is advancing towards marketing technology developments. The transformation in the martech environment will impact any business that benefits from marketing strategies.
Here are five important trends in martech:
Complying with Data Privacy Laws
Today, customers not only want brands to ensure that their data is secure and confidential, they also expect personalized marketing material that suits their interests. With new data policy laws and emerging consumer concerns, brands need to address the issue of collecting zero-party data.
Zero-party can help businesses by offering a more comprehensive understanding of the customers beyond predicting interests and intentions through data points such as age, gender, and income. Brands can establish trust and increase loyalty by continue interaction with consumers directly.
Automation allows marketers to automatically handle tedious tasks throughout different channels, which usually takes a lot of time when done manually and helps simplify the critical marketing process. The main objectives of an automated strategy are increased productivity, enhance campaign ROI, optimize campaign management, Attain more customers, better database quality, coordinate marketing and sales initiatives, and measure performance more precisely.
Check Out: Top Artificial Intelligence Companies
As voice searches increases and other search engines offer answers to questions customers ask, they now want relevant, personalized answers everywhere. Companies need to optimize their internal searches for their site’s content by capitalizing on machine learning. Companies can take advantage of ML solutions such as natural language processing techniques and predictive analytics to recommend relevant queried based on existing customer data.
Using Machine Intelligence
Machine learning (ML) is an important application of artificial intelligence (AI) in marketing as it helps marketers find, interact, and retain customers. Brands need to define the main challenges they want to solve to find the right ML solution. Those that want to optimize the in-store shopping experience should implement computer vision, which have features such as visual search through mobile device cameras by teaching them to process images like humans. Companies need to recognize their strengths in terms of technology, budget, talent, and ability to execute and decide if they need a third-party vendor to fill in the gaps.