The right knowledge about GDPR is essential for marketers as it would save them from drawbacks and is likely to boost their business.
FREMONT, CA: The General Data Protection Rule or GDPR is a European Union (EU) and European Economic Area (EEA) regulation on data protection and privacy. The GDPR is a crucial part of the EU's law of privacy and human rights, particularly Article 8(1) of the European Union's Charter of Fundamental Rights. The GDPR's main goal is to provide people with more rights over their data while also making the regulatory environment for multinational businesses easier to navigate. Nowadays, the trend in data protection is to pay a fine, and marketers of all sizes are concerned about it.
Amazon had to pay €746m for compiling customer information whereas Austria Postpaid €9.5m for refusing to respond to subject access requests sent via email. On the other hand, Grindr paid €6.3m because it was unique category data about sexual orientation, and location services were shared without consent. One of the fascinating facts about this fine is that it was used to make decisions about people and was tracked by marketers without their knowledge and that was a GDPR violation. Marketing professionals should ensure the information they gather, including publicly available data about others, is GDPR compliant. Marketers must pay attention to the wording they choose to explain terms and conditions to others. TikTok was fined €750,000 by the Dutch data regulator for failing to offer its terms and conditions in the Dutch language. Ensure that privacy rules and fine print are available in multiple languages.
Understanding what information regarding employees is collected, how and why marketers acquire it, and for what purpose, is critical when it comes to hybrid working. Information about employees' workplace habits, such as whether or not they work from home or at the office, are vaccinated or not, what equipment they've brought home, or whether or not they've taken time off. In all of these cases, the user must be able to establish he/she has done their due diligence by ensuring it's for a legitimate reason, limited, and safeguarded.
