Artificial intelligence (AI) and machine learning are used in every aspect of business and marketing today. Technologies enable decision makers to gain useful insights from a wide range of data so that companies can stay ahead of the market competition. In marketing, as a business function, content marketing is a key part of the company and needs to be dynamically adapted to achieve success. Content marketing certainly needs to today adapt Artificial Intelligence (AI) and Machine Learning (ML) to evolve.

Today, digitally skilled customers in the market are actively looking to form much deeper relationships with the companies they connect with. Thus, it has become a challenge for those organizations to meet the expectations. Many marketing automation software organizations meet this challenge by developing tools and solutions that allow marketers to focus on their customer engagement.

Content production is only one part of content marketing. For the content to be efficiently utilized, the right action must be taken by the right customers, and organizations can achieve this by maintaining the content. They can today use AI to discover and act on the content to reach the right audience using strategies including capitalizing on local demand, determining the consumer, and gauging-type opportunity sizing.

Marketers assume what would be of great demand based on previous data and their abstract market understanding because attempts to create content is based on instincts and guesses. AI can steer organizations to create content that is of higher importance to the public by evaluating and organizing relevant keywords and schemes in real time to improve the discovery and commitment of a piece of content. Creating the most attractive contents will attract customers. A smart AI can take care of the time-consuming A/B testing process for the marketers by working within the limits of certain predetermined constraints.

This is only a start of the AI era in digital marketing. Although technologies are gaining rapid developments, most content marketers are yet to learn about AI’s potential to change the industry and the effect on jobs and performances. However, the influence of AI in digital marketing will continue to provide great opportunities for companies to build an assuring existence in the current market.