Europe's Leading Travel Brands Gather to Redefine the Digital Journey at Digital Travel Summit Europe 2025

The Hurlingham Club, London

The Digital Travel Summit Europe 2025, the premier gathering for digital innovators from Europe’s top travel brands, will take place on 19–20 November at The Hurlingham Club, London.

At a time when the travel industry faces rapid disruption from artificial intelligence, evolving consumer expectations, and new digital channels, the Summit will bring together senior leaders to explore how technology is reshaping the customer journey.

The two-day programme is designed to provide actionable insights on how travel companies can optimise digital touchpoints, unlock new growth opportunities, and future-proof their strategies in an AI-driven world.

This year’s speaker line-up features leaders driving digital transformation across Europe’s top travel brands, including:

• Tom Cronin, Head of Data, EasyJet Holiday

• Rufino Perez Fernandez, Chief Operations Officer and Global Transformation Leader, NH Hotels/Minor Hotels

• Lissa Pritchard, Head of Innovation, International Airlines Group

• Justin Reid, Senior Director of Media, Destinations & Growth, Tripadvisor

• Freddie Wall, Marketing Manager EMEA, (American Airlines)

Key themes for 2025 include:

• Personalisation & automation – delivering tailored booking experiences that increase loyalty and upsell opportunities

• Harnessing AI & data – transforming tech stacks and breaking down silos to accelerate innovation

• Customer experience – redesigning digital interactions across web, app, and social channels to boost conversion

• Search & discovery – navigating AI-powered assistants and the changing search landscape to capture traffic

• Content & campaigns – building inspiring digital storytelling to connect with experience-driven travellers

Unlike other events, Digital Travel Summit Europe offers immersive formats that go beyond presentations, with small working groups and interactive discussions ensuring participants learn not just from the stage, but from their peers across Europe’s most influential travel brands.

Freddie Wall, Marketing Manager - EMEA & Canada for American Airlines, notes how the event is “a great place to learn what is going on in the industry and network directly with industry peers.”

The agenda is based on 40+ in-depth research interviews with senior executives in digital marketing, eCommerce, and technology, guaranteeing content that reflects the most urgent needs and opportunities facing travel brands today.

The 2025 edition will connect attendees with more decision-makers from more leading companies than any other European event, combining strategic insights with practical takeaways to transform digital capabilities for the future of travel.

For more information and to register for Digital Travel Summit Europe 2025, visit: https://tinyurl.com/2r6t95t2