
EU Suggests Additional Consumer Protection Laws for AI Technology
To make it possible for those damaged by AI tech goods to seek and get compensation
By
CIO Applications Europe | Friday, October 07, 2022

Summary: Injuries caused by drones and other AI technology are not covered by the current EU regulations on product responsibility because they are more than 40 years old
FREMONT, CA: To make it possible for those damaged by AI tech goods to seek and get compensation, the European Commission has proposed several new ideas. The suggestions were released recently. They are made to adhere to the EU's proposed 2021 AI Act, which established a foundation for confidence in AI-related technology. The AI Liability Directive aims to give all Europeans a straightforward and comprehensive framework for pursuing compensation if they suffer damage from AI tech goods like drones and robots.
The EU directive contains guidelines that both consumers and businesses must follow. People who suffer harm due to AI-related items or technology are entitled to compensation just like everyone else. The regulations would make it simpler for people to file legal claims where AI technology has discriminated against them, for example, during the hiring process.
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Data loss is one example of the harm that digital products may do. Robots, drones, smart home systems, and other digital goods with a similar function must abide by cybersecurity laws about resolving vulnerabilities No matter how high-tech or low-tech a product may be, manufacturers are still required to adhere to existing regulations regarding dangerous items.
Modernising and modifying liability laws expressly for digital products is putting forth a variety of various ideas. The EU's nearly 40-year-old product liability regulations do not address cutting-edge technologies like AI.
Thierry Breton, the European Commission's commissioner for the internal market, stated that the current regulations had been a cornerstone of the internal market for four decades.
With today's suggestion, it will be prepared to meet future difficulties. The new regulations will consider global value chains, encourage innovation and customer trust, and provide enterprises engaged in the green and digital transition with greater legal certainty. Vra Jourova, vice president for values and transparency, stated that for AI technology to flourish in the EU, people must have faith in digital innovation.
The new suggestions would provide customers with means for remedies in case of damage caused by AI so that they have the same level of protection as with traditional technology, she continued. The internal market of the EU will also provide legal clarity as a result of the rules.
The suggestions aim to promote innovation as well as consumer protection. By enacting policies like the right to contest a liability suit based on a presumption of causality, they have established assurances for the AI industry. Before becoming a law, the AI Liability Directive must be approved by legislators and EU member states.
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