Thank you for Subscribing to CIO Applications Europe Weekly Brief
Emerging E-Commerce Trends To Follow In 2019
The e-commerce market has transformed the business is transacted. The global market place, the internet has widened the scope of e-commerce. Now it has become a vital part of the economy. A forward-thinking approach to e-commerce can excel organizations in establishing their e-commerce presence. They should be able to keep up with the changing technology and consumer expectations. Device preferences, search methods are quickly evolving as technology becomes more sophisticated. For ensuring future success an organization needs to keep looking ahead with the emerging trends.
1. Selling on Social Media
Optimizing the message to appeal to the targeted audience is a method of effective marketing. Meeting the targeted audiences where they spent their majority time is crucial and it is on social media. The customer base is online for one-third of the time in social media. Selling on that platform can bag this huge opportunity. Social media platforms support integrated buy buttons that navigate the user to the website to complete the sale. Offering shoppable stories can also offer social commerce opportunities.
2. Mixed Reality Technology
This technology is at the beginning of its mainstream adoption. Augmented reality or virtual reality platforms prove that technology is much more than a mere innovation. Augmented reality helps users visualize the products they are considering. This is a major boost to getting e-shoppers to feel comfortable about a potential purchase. For online users, this will be an opportunity to immerse themselves deeper into the shopping experience. It is like experiencing in a physical store at home which gives customers a new perspective to visit both online and physical stores.
3. Amazon's Advertising Platform
There is a recent trend among customers who plan to buy from another site or store reading Amazon reviews and checking prices there. If a product or service wants to enhance sales now and into the future, it should be able to navigate Amazon’s advertising platforms.
The e-commerce sector is transforming drastically with the help of the above trends. Proper investment in these methods can help grow business.