CzechDreamin 2026 Brings Practical AI and Salesforce Innovation to Prague

Prague, Czech Republic - May 29, 2026 - CzechDreamin, the largest community-led Salesforce conference in Central and Eastern Europe, returns for its seventh edition with a strong focus on practical innovation, artificial intelligence, and real-world experience.

Hosted at the Grandior Hotel in Prague, the event will welcome hundreds of professionals from across Europe and beyond, including developers, consultants, marketers, architects, and business leaders working with Salesforce and modern digital platforms.

Unlike traditional corporate conferences, CzechDreamin is built by the community, for the community. The agenda features 50+ sessions focused on real use cases, lessons learned, and practical insights rather than sales-driven presentations. The full agenda is available here.

This year’s central theme reflects a major shift in the industry: artificial intelligence moving from experimentation into everyday business use. Attendees will not only hear about AI strategies but will also experience hands-on applications.

One of the key highlights is the Agentforce Vibes workshop, led by Philippe Ozil from Salesforce. This 90-minute interactive session will give participants the opportunity to work directly with AI agents, exploring topics such as automation, workflow design, code security, and integrations with external tools. The workshop is designed to go beyond theory and demonstrate how AI can be implemented in real-world scenarios.

The conference program also features a wide range of sessions addressing both business and technical challenges. Topics include AI adoption and ROI, marketing transformation, data quality, system architecture, debugging, and managing complex global projects.

Speakers include industry experts and practitioners who openly share their successes as well as lessons learned. Sessions such as “AI Agents: Promise vs. Reality” provide insight into actual implementation outcomes, while others explore upcoming innovations like Marketing Cloud Next and evolving approaches to customer engagement.

“CzechDreamin is not about future visions ten years from now. It’s about what you can apply immediately in your daily work,” says Martin Humpolec, main organizer of the event. “This year, we’ve expanded the venue and added more sessions to reflect the growing interest and demand from the community.”

Beyond the sessions, CzechDreamin is known for its strong community atmosphere. The event encourages networking, knowledge sharing, and meaningful connections among participants. From morning coffee conversations to evening networking, the experience is designed to be both educational and engaging.