CMOs- commencing towards performance marketingBy CIOApplications Europe
Chief marketing officer’s (CMO) role is continually expanding in the performance marketing landscape. The rise of digital marketing, new tools and technologies, and increased budgets in the marketing department are pushing the CMOs to take on a more diverse position in the companies. Today CMOs are no longer focused on only advertising and promotions. They have a huge amount of scope to affect company change better, improve product design and connect marketing activity with sales and revenue.
Today CMOs and their marketing team can contribute to the organizations more than only product promotion, knowing and reaching target customers, if they connect directly to the products and customers. CMOs should augment their role within the organization and follow a design-led approach to their performance marketing strategy. CMOs should drive for including more innovations rather than only to promote and sell products. They should apply their knowledge and experience in the design team in the creation and design of the product. This results more creative, customer-centric products successfully taken to market because it changes the trajectory of sales, organization culture and the influence of the CMO. CMOs enable themselves not only in sales but also to be a part of developing and delivering products.
CMOs should be agile and adaptable to the changing environment within the organization. Also, they should be initiated to change organization culture beyond their immediate remit to a design-focused culture.
CMOs should bring the various parts of the organizations to work equivalently and to think differently to create the best possible product and the right customer to it. Collaboration is one of the essential features that the CMOs should follow.
There is no prototypical definition of a CMO. One of the critical attributes of a CMO is the influence. They should change the approach to product marketing and encourage collaboration between various parts of the organizations. CMOs should think how they create and deliver a great product.