Cloud technology has gained incredible popularity over the business environment and it is still growing. Voice communication is an essential part of handling with clients and vendors in many businesses. It plays a vital role in increasing customer engagement into the products. Cloud telephony comes here. Businesses can shift to cloud-based services without the need for any additional infrastructure with ease. Cloud telephony has made it possible for businesses to have complex and unlimited responsive voice workflows without installing any hardware.

It is important that the small business owners are able to take calls anywhere. Cloud telephony allows businesses to manage their increasing volume of phone calls and integrate the data from the phone calls with their CRMs, Helpdesks, and mobile apps. The usage of cloud telephony in the SMEs (small and medium enterprises) field is growing significantly.

Reducing cost: Cloud telephony eliminates the need for installation and maintenance. This comes up with reducing the costs of the businesses. Also, helps to manage their communication within their budget without reducing quality. It aids SMEs to make effective communication with their clients and run successful marketing campaigns. 

Improving productivity: Cloud telephony offers virtual responsive service, which makes the business-person not to miss any calls from clients. Cloud allows to connect the clients from anywhere, at any time. Also, makes accessible for the clients at any time and place, which makes clients to depend on the company.

Branding: Automated communication allows customers to be connected directly to various departments at any time. This helps the business to be recognized as a professional organization that is equipped and well organized. Local area codes create an impression among the customers that the company also has a local presence.

Integrating: Cloud telephony supports CRM (customer relationship management) to integrate with Google spreadsheet, salesforce, agile and other application. Businesses will have various platforms to reach their clients by the integration.

Cloud telephony is a feasible solution for all the issues businesses face. It advances a business by creating opportunities for development.