
Cebu Pacific Integrates CellPoint Digital's Payment Orchestration Platform
Cebu Pacific is one of the most successful low-cost airlines globally, having flown over 22 million passengers to over 60 destinations in 2019.
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CIO Applications Europe | Tuesday, September 22, 2020

Cebu Pacific is one of the most successful low-cost airlines globally, having flown over 22 million passengers to over 60 destinations in 2019. The airline enjoys a direct relationship with its customers, with 70 percent of bookings made via the carrier's direct digital channels.
FREMONT, CA: CellPoint Digital, a leading provider of digital commerce and payment solutions to airlines and travel companies, has partnered with Cebu Pacific, the largest airline in the Philippines, to implement a cutting-edge Payment Orchestration Platform across all its digital channels.
"Our customers remain at the heart of our business - as such, we are constantly improving their customer journey with us. As we continue transforming processes towards a frictionless experience, implementing effective and secure online payment portals is critical. With this new development, we look forward to providing our passengers an omni-channel experience and the ease of one-click payments, along with localized options in all markets," said Candice Iyog, Vice-president for Marketing and Customer Experience at Cebu Pacific.
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CellPoint Digital's Payment Orchestration Platform, Velocity, will allow Cebu Pacific to drastically streamline its repeat customers' payment experience by deploying stored cards in all its digital channels with a single sign-on. Based on CellPoint's experience, stored cards will generate a double-digit uplift on the conversion rate and a payment acceptance rate far exceeding the airline industry average. Customer satisfaction and the conversion will also be boosted by pay-by-link messages that re-engage customers who leave at check-out, and by a Multi-Currency Pricing feature that offers international travelers the option to pay in their preferred currency.
"We are delighted to partner with one of the most successful airlines in Asia Pacific and support their impressive expansion and commitment to the best digital customer experience," said Kristian Gjerding, CEO of CellPoint Digital. "Our independent payment platform will give Cebu the agility and control they need to optimise further their payment strategy and drastically simplify their customer payment experience."
Velocity is PSP/acquirer agnostic and will enable Cebu Pacific to build and orchestrate a bespoke network of acquiring banks. The intelligent routing module will dynamically optimize each transaction's routing via this network, thereby maximizing the acceptance rate and lowering transaction costs.
Cebu Pacific will have the ability to fast track the launch of new payment methods in new markets by picking and rapidly activating new ones from CellPoint's growing payment eco-system, including over 40 local and global cards and over 350 alternative payment methods.
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