
Allegrow Bags 400K Pounds for Its Sales Platform
A tech startup based in Newcastle has raised six-figure funding to expand its proposition and workforce
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CIO Applications Europe | Wednesday, May 06, 2020

A tech startup based in Newcastle has raised six-figure funding to expand its proposition and workforce
Fremont, CA: Allegrow, a Newcastle-based startup, raised £400k to broaden its business from North East Venture Fund (NEVF), which is supported by the European Regional Development Fund maintained by Mercia.
Allegrow, known as Direct software in the past, was launched in 2019 by the brothers Ruari and Kieran Baker. The company specializes in harnessing technology that will drive up sales and scale-up businesses. Allegrow co-founder, Ruari Baker, says: "Sales is no longer about the 'gift of the gab.' It is a repeatable and structured process, and technology can help to achieve results faster. "Allegrow allows companies to increase sales dramatically by eliminating repetitive processes, allowing salespeople to spend more of their time having conversations with prospects, and turning cold leads into customers."
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The latest funding is expected to create as much as an additional six positions at the firm's Newcastle office over the next twelve months. James Allsopp, the investment manager, adds, "Ruari and Keiran have an incredible drive and enthusiasm for helping businesses to scale up through effective lead generation and conversion.
"The company has already achieved significant traction, and this investment will help it to accelerate its growth further." The company, Allegrow, converts B2B shares, into machines with sales automation. The company gives an end-to-end platform that considers business intelligence with automatic outreach via campaigns.
The funds raised by Allegrow to date are being used to extend its' various aspects and to hire an apt HR to manage its operations successfully.
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