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AI in Recruitment: 3 Popular tools in the European Market
Innovations in HR and recruitment in the European market are booming, and more AI-driven recruitment solutions are emerging.
FREMONT, CA: Technology is becoming the world's ultimate way of life. In the field of recruitment, the impact of technology is becoming more pronounced to enhance the hiring experience for both the candidates and the recruiter. In the recruitment technology space, Artificial Intelligence (AI) has strengthened its position for the last few years. AI is undoubtedly becoming a must-have in the recruiter’s toolbox. Here are some recent upgrades that are dominant in the AI-powered recruitment space.
• Programmatic Job Advertising
This job positioning method takes the decision-making out of human hands. Predictive recruitment algorithms can search through market data and an employer's historical ad tracking to determine how each advertisement will perform. This AI-driven technology makes improved placement and scheduling decisions for job ads. Primarily programmatic job advertising is about placing the right ad on the right site at the right time to reach the right candidate.
• Augmented Writing
The most important use of this AI tool is the elimination of job-ad bias. This tool studies job-ad content and job descriptions for words or phrases that suggest the preference or aversion to gender, age, or ethnic-specific group of candidates. The tool continually gathers vast amounts of data from job-ad content and their results, to pinpoint words or phrases that could negatively impact responses. It can also suggest smart alternative content to expand ad reach and improve application conversion rates.
• Interview Chatbot
Chatbot speaking through Natural Language Processing (NLP) is a part of the recruitment landscape primarily as a landing page for calling the action. The latest AI-enabled chatbot advancement is for early assessment and pre-screening interviews and scheduling. Interview bots engage with applicants in a human-sounding text conversation and collect their audio responses, pictures, videos, and documents. It can also prompt the candidate to choose from a variety of jobs.
The above AI-enabled recruitment technologies are bound to focus on the crucial needs of the competitive job market in Europe. Hiring talented candidates quickly, sourcing passive candidates smartly and cost-effectively, and maintaining ongoing engagement with a robust talent pipeline is made easier with AI.
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