Thank you for Subscribing to CIO Applications Europe Weekly Brief
Achieving Maturity in Mobile App Developments with AR
Although augmented reality (AR) is in its infancy, this cutting-edge technology has created large ripples in various industries such as finance, retail, healthcare, travel, entertainment, and fashion. AR is considered one of the high-end technologies. With advancements such as sound, pictures, and images with the help of the GPS data, AR creates an entirely different and virtually created environment experience to the users. AR and virtual reality (VR) mixes the real world with the virtual digital world. The wide range of possibilities offered by the AR technology has totally disrupted and is continuously disrupting the mobile app development. AR provides great advantages to several private businesses, and at the same time, it also works allows the government to facilitate various operations hand-in-hand.
Mobile app development has been one of the rapidly growing areas in the technology market, and the functional part of it is continuously attaining new developments and is being experimented with innovations day-by-day. The attractive, as well as interactive user experiences of the AR technologies, have become a reason for a wider acceptance across the technology arena. By providing promising user experiences, AR reduces the gap between the physical world and the digital world.
The implementation of the AR technology in mobile app development gives multiple opportunities and scopes by simulating real-life games. Simulating the real-life 3D objects is highly imperative and most evolving in the app development field. The recreation of objects or human characters with 3D effects has made many disruptive changes in the realm of mobile apps. Mostly in mobile gaming, AR technology creates valuable insights through its sophisticated algorithms.
AR technology can integrate location-based information and location tracking information. In addition to that, the location-based mobile apps commonly use various location features such as GPS, compass, and accelerometer. The popular AR game application Pokémon Go also uses location services and has a great market share in the mobile apps field. Similarly, one of the recent games which have continuously gained popularity, PlayerUnknown's Battlegrounds (PUBG) game, has become a trend among the youth.
Marker-based AR, an AR application, uses QR codes to provide digital overlays upon the real camera view of surroundings. Similarly, a marker-less AR application directly and instantly recognizes the real world images through much advanced and sophisticated algorithms. All these advantage and benefits of the AR applications are largely disrupting the mobile app developments and assure a consistent growth for businesses developing them.