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AB Tasty Secures USD 40 Million in Series C Round of Financing
AB Tasty helps businesses launch products faster and drive more conversions, engagement, and revenue on all their digital assets and channels.
FREMONT, CA: France-based customer experience optimization company AB tasty, secured USD 40 million in a Series C funding round led by Crédit Mutuel Innovation with participation from existing investors Korelya Capital, Omnes, Partech, and XAnge. The latest round of funding takes the company's total raised capital to USD 64 million. AB Tasty intends to use the proceeds from the investment round to expand its sales and marketing activities in the US. The company's customer list includes over 900 international clients such as Ashley Furniture, Kiehl's, Sephora, USA Today, YSL Beauty, among other 900 global enterprises.
"AB Tasty is announcing a Series C round of funding to revolutionize how companies deliver the best brand and product experiences," said Alix de Sagazan, Co-Founder of AB Tasty. Sagazan and her team grew revenue in the United States by 480% in 2 years. "With this funding, we will continue significantly investing in our experience optimization and feature management capabilities. We are reinforcing our sales and marketing activities in the US to increase our total addressable market."
Led by co-founders Alix de Sagazan and Rémi Aubert, AB Tasty is a global leader in feature management, experimentation, and personalization solutions. It helps businesses launch products faster and drive more conversions, engagement, and revenue on all their digital assets and channels. The company offers marketing, product and technical teams with a comprehensive brand and product experience optimization platform, allowing them to turn website, mobile or application visitors into customers, subscribers or leads, while delivering outstanding customer experiences, aligned with business KPIs.
"This positive experience reaffirms our commitment to support AB Tasty's growth and consolidate its position as a global leader," said Cyrus Contant, Senior Associate at Crédit Mutuel Innovation. The company's top priority is to deliver exceptional customer experiences across digital devices.
AB tasty was listed as one of the Top Digital Marketing Solution Providers by CIO Review magazine in 2019. "Even as the COVID-19 pandemic took root, AB Tasty continued to deliver value and remained true to its company values," said Julien Coulon, CEO of Crédit Mutuel Innovation.