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4 CRM Features Empowering Startups
Advanced CRM solutions are assisting European startups in their quest to engage customers with their innovative and optimally designed features.
FREMONT, CA: Companies in the European market have now acknowledged that Customer Relationship Management (CRM) solutions are crucial, which has resulted in the faster for innovative CRM solution providers. Now is the time for entrepreneurs to pick the best-fit CRM solutions for their startups to create better opportunities for growth and higher profit margins. Customers are central to any business, and for a startup to become sustainable, it must have the right tools for engagement, lead generation, and management. Several innovative CRM software packages are being offered in the European market today. Here are a few features startups should consider.
• Comprehensive Contact Management Tools
The first step in any CRM process is managing contacts. Solution providers have created several contact management products, but the best ones for startup companies are those that are comprehensive. Optimizing accessibility of contact information while keeping the customer profiles at hand helps businesses capture all details and gain insights from interactions. Many solutions are also able to understand the context of the communications and thereby assist the startups in engaging the customers in better ways. This is integral for startups because they are in the process of creating their brand image. It is ideal if the solution entitles a large number of employees to access the contacts through intuitively designed dashboards which provide conversation timelines, advanced filtering options for segmentation, and bulk action features.
• Multi-channel Capabilities with Social Media Integration
The proliferation of marketing channels has made CRM complicated than it previously was. Startups must look for solutions that support multi-channel approaches towards marketing. Such capabilities reduce the workload and streamline operations by integrating the campaigns. From emails to messaging, when everything can be handled from a single platform, startups can maintain consistency. A more advanced capability that European startups can look for is that of social CRM. It is concerned with automating social media actions and accumulating intelligence from activities of customers on popular social media platforms. Since the use of social media in Europe is at an all-time high, startups can look to make the most of this opportunity with social CRM for functions such as monitoring brand popularity or generating actionable leads.
• Automating Services with Extensive Data Capabilities
The biggest constraint that startups face is that of finances. Thus, CRM solutions that a startup chooses should enable a high degree of automation. It will help companies reduce their dependence on customer service personnel, thereby helping cut costs. CRM solutions that are built with automation at the core allow companies seamless relationship management opportunities by making use of data analytics. The intelligence generated is in actionable format and can impact marketing strategies directly to make them decisive and effective.
• Cloud-based CRM
According to a report published by MarketsandMarkets™, cloud-based CRM market size in Europe is expected to grow from €8.94 billion in 2019 to €10.86 billion by 2024. Thus, cloud-based products are going to be popular in the market owing to the advantages which they bring to CRM. Startups should also look to opt for cloud-based CRM solutions as they have added benefits of cost-effectiveness and agility.
As startups enter the highly competitive European markets, they must look to prioritise effective CRM capabilities in order to take an early lead and sustain themselves. Appeasing clients can go a long way in creating a permanent place for a brand in volatile markets.