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3 Ways How Facial Matching Technology Can Help Casinos Optimize Profit
Facial matching technology can offer benefits to casinos and gaming operations, including everything from maximizing profit channels to minimizing loss factors across the gaming floor.
FREMONT, CA: Casinos and other gaming properties with the right strategies can put facial matching to use from a privacy and security standpoint and a profit-focused one.
Through facial matching technology, gaming operators can gain hugely valuable insights by quickly and accurately identify players on the gaming floor in real-time. These enable quick and targeted actions designed to support anti-money laundering (AML) compliance and maximize revenue potential from eligible players currently on the floor.
Casinos and gaming operations must keep a commitment to maintaining responsible gaming practices by keeping an eye out for three kinds of players ideal for exclusion: criminals, banned players, and players under voluntary gambling exclusion.
With facial matching technology in place, a casino can quickly and efficiently identify each of these excluded patron types and take action in real-time.
It can also quickly match a player’s face against law enforcement or property-specific blacklist records allowing casino operators to attach a known criminal profile to individuals as soon as they walk through the door and prevent those individuals from engaging in unlawful gambling, cheating, theft or fraud.
High-value players are the main focus of customer service efforts and a significant source of income for gaming operations.
With facial matching technology and positive customer opt-in, casino operators can provide a higher level of customer service to those high-value players most likely to impact the bottom line. It will also be able to match those identified VIPS against their historical gaming and purchase preferences, and using this information, operators and sales departments can offer personalized and immediate customer service to VIPs and high-value players, enticing them to stay, play, and return for more at a future date.
Strengthen AML Compliance
For a gaming operation to increase profit, it is essential to have a strategy focused on maximizing revenue and minimizing loss. Ensure that the gaming operation can navigate AML compliance and avoid costly fines, damaging a business’ reputation and bottom line.
Facial matching technology can help casino operators gain real-time insights into suspicious activity by identifying instances where financial thresholds may be surpassed within a single play session, and keeping a close watch all patrons who may be participating in money laundering activities.
See Also: Top Compliance Solution Companies