THANK YOU FOR SUBSCRIBING
3 Digital Trends Influencing the European Hospitality Industry
Digital trends are giving the European hospitality industry a much-needed tech makeover.
FREMONT, CA: The travel and hospitality industry is as exposed to the impacts of digitalization as any other industry in Europe. In response to the changing dynamics, stakeholders in the industry are looking to invest in a diverse range of advanced technologies. The need for a digital makeover stems from the new business opportunities that advanced technological capabilities bring. The European hospitality industry is today in the middle of a transformation that is enhancing experiences for travellers and service providers alike. Some of the digital trends influencing the European hospitality industry are mentioned in the following list.
• High-Tech Booking
Influenced by the emergence of advanced booking platforms, the traditional approach regarding booking properties, hotels, or travel packages is changing. Everything has shifted online today. Customers are enjoying the convenience and credibility that online hospitality platforms are offering. The travel agencies are close to extinction as technologies and connectivity make booking cheaper, faster, and safer. Most service providers are making the most of this opportunity by available through web browsers, as well as mobile apps.
The hospitality industry in Europe is experiencing rapid adoption of IoT technology. IoT introduces the next level of communication capabilities and helps the hospitality industry stay updated with real-time information from customers. IoT networks make hotels smarter, allowing service providers to save energy and automate various tasks that conventionally required human interference. With functionalities like intelligent heating and smart lighting, hotel owners can save a lot of resources.
• Service Robots and AI-backed Applications
Europe is the global leader when it comes to robotics. Thus, it is not surprising that in the European hospitality industry, robots are becoming a trend. AI-backed robots are a major technological intervention that can add value to many segments in the hospitality sector. Equipped with cognitive capabilities, the robots can carry out simple tasks with higher rates of efficiency and streamline business operations. Virtual assistants that can attend to customers are also going to change the face of the hospitality industry in Europe soon.
As Europe builds its reputation as a technologically-upbeat tourist destination, the transforming hospitality industry will be playing the leading role.
Check This Out: Top IoT Solution Companies