NetEnt
Solutions That Coax Responsible Gambling

At a time when technological innovation is disrupting functions across industries, for casinos, it has triggered a sharp rise in Gross Gambling Yield (GGY) with years passing. A study reveals that the GGY in Great Britain has increased from approximately £8.4 billion in 2011 to around £14.4 billion in 2018. The art of gambling has evolved rather quickly and has been digitally transformed, thanks to the emergence of the internet and various online platforms. The gambling industry has begun providing a wide array of interactive games that can allow customers to play with relative ease and security through smartphones or computers. On a mission to bring this seamless experience to customers, NetEnt, a digital entertainment company, has pioneered online casino solutions that have revolutionised the market for over two decades.

As a leading provider of premium gaming solutions to some of the world’s most successful online casino operators, NetEnt has remained at the forefront of driving the casino market with enthralling games powered by its cutting-edge platform. Driven by an undying passion for translating digital entertainment into an essential commodity for online casinos, the NetEnt team leaves no stone unturned when it comes to delivering robust digital solutions. Having grown at a mind-boggling pace as a company for the last five years, the influential corporate culture at NetEnt allows its people to challenge the status quo of the online casino markets by crafting innovative solutions that meet the customers’ needs.

Cultural diversity is what drives a healthy throughput in the company’s offices across Sweden, Ukraine, Malta, USA, Gibraltar, and Poland. Regardless of the difference in geographies, NEtEnt’s Global talent pool of over 1000 employees is united by a common cause—a passion for delivering the very best in gaming.

With in-depth industry know-how, extraordinary creativity, and innovation, NetEnt has no plans of compromising the quality of its solution in the path to outshine its competitors. Having successfully handled over 41.2 billion online gaming transactions, the competency of NetEnt’s gaming system resonates well with the customers, making it a prime choice for casino operators to deploy. The company’s award-winning casino solutions have opened the doors to new opportunities and placed the customers at the forefront of digital gaming.

“We know that we create entertaining slot games and our brands have a string positon on the market with a lot of dedicated players,” says Therese Hillman, CEO of NetEnt. Apart from attractive slot games, NetEnt religiously promotes the notion of ‘responsible gaming’ coupled with high-quality digital entertainment, enabling the customers over the legal age limit to play for the right reason—to have fun. NetEnt’s responsible gaming offers the customers with an unparalleled source of entertainment in a secure and fair environment, as a driving force to maintain a sustainable business. As a licensed casino software provider across several jurisdictions, NetEnt ensures all of its games are developed to the highest standards while maintaining full compliance with the requirements set by the regulating authorities. Although the company has no direct relationship with the players, being a B2B software provider, NetEnt takes full responsibility to provide casino operators with the appropriate tools and support they need to uphold the notion of responsible gaming.

It’s not just about delivering optimal gaming experiences, but also containing the risks of gambling. NetEnt has invested in extensive research into gambling problems and has built an empirical knowledge base to guide the industry in prevention and treatment strategies. As a financial supporter of GambleAware in the UK and the international organisation, Gambling Therapy, NetEnt aims to make online gambling safe just as it is fun.