Labrys
Get Ready for Marketing Transformation

April 5, 2019—the day was all about celebration, success, acknowledgement, recognition, motivation, and inspiration at the Labrys headquarters in İstanbul. Dressed in their best attire, the Labrys team exhibited a hint of pride and lived its moment of glory as it received Oracle’s “Customer Experience Cloud Partner of the Year” award at the Oracle Partner Executive Forum 2019. This award is a perfect reflection of Labrys’ strength in delivering a range of outstanding and innovative Oracle CX transformation solutions and the company’s growing regional expertise in the Oracle CX product family. However, this wasn’t their first time. Within seven years after its founding, Labrys has bagged multiple awards from Oracle. This continued innovation and unmatched depth of expertise stand to reason that a majority of the Oracle partner ecosystem in Central and Eastern Europe, Turkey, Africa, and the Middle East relies on Labrys when it comes to creating the best customer experience.

Labrys’ success also reminds us that high growth and desired results are far-fetched with just the implementation of leading Oracle Cloud technologies. As customer experience has climbed up the corporate agenda, it has catapulted the importance of a valued partner that navigates organisations through the labyrinth of complex marketing and advertising technology and allows them to expand and strengthen their global market reach. This is precisely what Labrys personifies. Labrys is a new breed of consultancy firm, combining marketing and business expertise with technology and capabilities. With its diverse team, consisting of business and technology consultants, as well as professional services experts, Labrys acts as a customer experience and marketing technology agent. Labrys’ dome of services stands supported by three main pillars of CX transformation consultancy, technology selection and implementation, and expert and strategic services.

“As a part of the digital transformation, the world of marketing is also transforming,” begins Sinan Gunal, Managing Partner at Labrys. Gunal goes on to mention that along the continuum of services for converting anonymous visitors into customers; the focus should be on the transformation of marketing—from both the technology and the operations perspectives. To that end, Gunal—a martech and adtech consultant with over 20 years of experience—in concert with his partner Hakan Akkaya—who has over two decades of experience in Oracle technologies—brings a perfect blend of marketing and technology.

Akkaya, the managing partner at Labrys, stresses that for long, marketing or customer experience professionals in the organisations were too distant from technology. Times have changed; marketing and technology are converging. There is not just a lack of talent in organisations, but also a reluctance to choose the right technology and change their marketing approaches followed in siloed domains—sales, marketing, and IT. “We consult on digital strategy roadmaps, select and implement technology hands-on, and provide services in order to compensate for the talent gap in the market, assisting them in getting the returns from their investment,” says Gunal.

Akkaya adds, “With our expert and strategic services powered by our experiences in both marketing and technology, we close the gap between brands and technology. Our services have been meticulously designed to bring in a transformation within the organisations, including their operations and internal structure.”

Bridging the Gaps between Brands and Technology

For delivering better customer experience, Labrys streamlines strategy and execution throughout the customer lifecycle— from data loyalty and analytics, media and advertising, marketing automation and content to conversion, and customer care and journey orchestration. Focused on marketing and business requirements and gaps, the company employs a lean, agile, and collaborative approach to ensure success with its strategic services. The company is primarily approached by Oracle sales team to help their clients with their CX transformation and marketing and advertising technology initiatives. In essence, the technology selection services involve digital, and marketing technology needs assessment, vendor and product assessment, omnichannel marketing solution assessment and platform and solution selection. The onboarding process commences with a discovery session wherein the company’s martech and adtech consultants identify the customer requirements, needs, and challenges. The team assesses if the products recommended by Oracle are the right ones, or they require further change or complementary products. In such cases, Labrys leverages its partnership with Google or other various vendors to compliment the Oracle products. This is followed by delivering implementation services, integration services, process re-design services, activation, and on-site services. Besides benefitting from the Oracle sales pipeline, Labrys also has an in-house dedicated sales team that operates across Central and Eastern Europe, Turkey, Africa and the Middle East to bring in more business for the company.



While the blend of martech and adtech technology and operations expertise is a clear differentiator for the company, Labrys also takes pride in not limiting its partnership to one technology vendor. As a technology implementation and consulting partner for many other renowned companies and adtech and martech platforms, Labrys specialises in different aspects of the ecosystem and equips its clients with end-to-end solutions. Moreover, the uniqueness of Labrys also stems from its flexible delivery method that includes packaged solutions for everything—from consultancy, services, implementation, and more. “Labrys does not provide an open-ended consultancy, so the clients know what they are going to receive and pay— right from the beginning. Clients also appreciate our focus on maintaining the efficiency in the delivery, outcome, and value they receive post-deployment of our services,” extols Gunal.

With an aim to not rely only on technology, but provide strategic consultancy with a sound methodology, Labrys has already scripted success for its client by delivering over 50 projects in more than 10 countries across three continents. Labrys has proven its expertise and empowered numerous clients across automotive, retail, finance, travel and airlines, higher education industries.

The future is bright for Labrys, which has sustained rapid growth over the last few years. The İstanbul& Dubai-based company plans to ramp up its efforts to expand its services across all over Europe in 2020. On the technology front, Labrys is primed to reap the benefits of the new technology its partners are investing in. The managing partners also look forward to tapping into commerce and CDP platforms with Oracle in 2020 as well.