Kaptio has been recognized by CIO Applications Europe Magazine as the exclusive recipient of “Top 10 Salesforce Solutions Companies – 2022,” based on our proprietary methodology, reflecting its position in the industry, and is also named among “,” reflecting its broader leadership. This profile has been developed by the CIO Applications Europe research and editorial team based on insights from an interview with Asthildur Otharsdottir, Chairperson.

Kaptio
One Solution for Robust Travel Tech Platform

Asthildur Otharsdottir, ChairpersonNavigating the recovery of business in the travel industry and stepping into an exciting next phase requires an ear to the ground like never before, and certainly, there is an imminent need to focus on behavioral and regulatory imperatives. Focusing on transformations in the travel industry, Kaptio has taken a cumulative approach in providing all-inclusive travel software that incorporates the metrics that matter by giving continuous feedback and dynamic stats to the clients. In addition, while handling all of the complexities of integrating with both contracted allocation and third-party suppliers, the company also provides booking tools to search costs, book targeting, and personalized holidays to improve sales, inventory, and profits.
Kaptio Travel is recognized to be a next-generation customer-centric travel reservation platform for travel brands servicing tailor-made, FIT, escorted tours, and cruise operators. Built on the Salesforce Platform, Kaptio delivers the entire end-to-end customer journey from lead, through to sale, while providing a 360-view of the customer.
Travel companies are being challenged to improve their (CX) customer experience strategies and personalise engagement with the appropriate data points to win the transaction. Kaptio achieves it by integrating a sophisticated CRM with the Kaptio Travel reservation engine, providing a single view of the client and a single source of truth. A 360-view perspective gives the right salesperson the right information at the right time. Operators can then use the information to better analyse consumer behaviour, predict travel trends, and create new destinations and tour programmes.
Kaptio has taken a cumulative approach in providing all-inclusive travel software that incorporates the metrics that matter by giving continuous feedback and dynamic stats to the clients
“The Company has built very impressive solutions for forward-thinking operators in the tourism industry with a strong customer base. Kaptio has ambitious plans for growth in the sector, says Ásthildur Otharsdóttir, Chairperson of Kaptio.
Kaptio has been elevating the perks of the businesses with its responsive and reliable approach. Kaptio Travel is a robust travel technology platform rooted in Salesforce CRM with capabilities for monitoring the complete customer journey, with a powerful booking engine with seamless integrations. The company’s cruise travel software provides a synced, 360-view of all customer interactions to help advisors control the booking and after-sales processes. Kaptio has also deployed expedition cruise tech, enabling operators to manage cruise operations effectively and communicate with customers. Kaptio’s platform is convenient to integrate apps without development. Its endless flexibility, ease to customise and extend, and multi-tenant architecture are the add-ons to manage busy customer pipelines and explore itineraries.
Kaptio News
Intrepid Partners With Kaptio to Advance Multi-Day Travel Technology
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Adventure and responsible travel specialist Intrepid Travel has announced its strategic partnership with multi-day tour management software company Kaptio, an end-to-end, multi-day tour management software company.
Intrepid Travel has come off a record sales year in 2023, fueling its move to invest in digital transformation as part of its growth strategy.
The partnership with Kaptio is said to be a strategic decision to future-proof the business with robust, scalable technology.
Kaptio’s platform, built on Salesforce, is designed to enhance operational efficiency, handling high-volume bookings and personalised itineraries.
The software provider is "thrilled" to partner with Intrepid to bring its reservation platform and e-commerce API to Intrepid’s global reach.
Over the past year, the two companies have worked to craft a partnership that focuses on developing solutions for the evolving landscape of travel technology and that meet Intrepid’s needs for responsible business.
Both are committed to a long-term partnership, aligning with Intrepid’s vision to expand into a billion dollar travel company.
The collaboration is a response to the "urgent need" for technological advancement in the sector, transitioning from outdated systems to modern, efficient solutions.
“At Kaptio, we understand that true success lies in the tangible benefits our solutions bring to our partners,” said Viðar Svansson, CEO of Kaptio.
“With Intrepid, our goal is to simplify and modernize their operations in the backend, allowing them to focus on what they do best - creating unforgettable moments. We’re not just a vendor, but a strategic partner.”
Anu Karunatilaka, chief technology officer of Intrepid, said: “By eliminating manual processes for our teams and streamlining routine tasks, we aim to enhance the overall booking and travel experience for our customers and are excited about the potential growth in both existing and new segments.”
Ragnar Fjölnisson, founder and chief strategy officer of Kaptio, added: “This partnership marks a significant technological leap in the travel industry, ensuring sustained innovation and adaptation for one of the world’s most ambitious travel brands.”