IQUII has been recognized by CIO Applications Europe Magazine as the exclusive recipient of “Top 10 Digital Transformation Solutions Companies - 2022,” based on our proprietary methodology, reflecting its position in the industry, and is also named among “,” reflecting its broader leadership. This profile has been developed by the CIO Applications Europe research and editorial team based on insights from an interview with Fabio Lalli, CEO.

IQUII
A Persuasive Powerhouse Of Digital Transformation

Fabio Lalli, CEOProving itself as a forward thinker in the arena of retail, sports, food, and finance, IQUII takes confidence in humanizing businesses to make loyalty and engagement real. Building an everlasting emotional bond between the brand and the customer is what this Italian digital enabler aspires at. From the bird’s eye view, the brand draws strength from three vital sources, namely people feasibility, technology sustainability, and business desirability. The highly efficient and technologically sound team of IQUII combines strategy, creativity, data and design, to provide avant-garde marketing possibilities coupled with engaging experiences in the social and digital media.
As one of the best-in-class B2B brand, IQUII enlightens clients on innovative ways for connecting brands and people, by employing IoT, VR, AR, IoS, and the Android app.
“We focus on concrete ideas for generating better experiences” states Fabio Lalli, CEO of IQUII.This philosophy acts as the driving force behind IQUII for coming up with customer-centric, end-to-end solutions.These solutions are targeted towards optimizing processes, seizing business opportunities, developing the sports fan experience and most prominently simplifying stakeholder management, in event management, loyalty programs, and distribution of OTT content. It has snatched the limelight for its extensive and robust portfolio comprising of fan experience design, customer experience design, digital experience and mobile app &strategy.
We focus on concrete ideas for generating better experiences
Hailing from the IT Consulting and Outsourcing domain, IQUII is keen on identifying the innovative trends in Digital PR, IoT, Wearables, and Integrated Marketing, regarding the future roadmap. In addition, the brand is exploring opportunities merging research, knowledge and most prominently extended vision. The company is also focusing on the chief areas of digital projects for enabling new business models coupled with lucrative opportunities via technology. Besides, IQUII is a rapidly flourishing company which from July 2016 is a part of the Be- Tse Group, a multinational entity placed on the Italian Stock Exchange.
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