inVRsion: Pioneering Disruptive VR for Enterprises
Matteo Esposito, CEO
Until recently, VR was viewed as a bedazzling entertainment platform restricted mainly to the gaming industry. But VR today is more than just games. According to an estimate by IDC, the total spending on AR/VR products is expected to soar from $11 billion in 2017 to $215 billion by 2021, with segments such as retail and manufacturing as the biggest adopters. Evidently, enterprise VR is garnering significant interest from organizations across industries as it holds massive potential in advancing the value proposition of businesses. “VR helps organizations test projects before implementation for improved efficiency, achieve consumer behavioral insights to drive rapid and confident decision-making, and enhance communication and branding opportunities,” says Matteo Esposito, CEO of inVRsion.
Given the current market scenario, Milan-based inVRsion is a pioneer in specialized enterprise VR solutions that are characterized by realism, scalability, and performance. inVRsion's next-gen VR offering, comprising both hardware and software solutions, operates worldwide and takes advantage of proprietary industrial pipelines and patented technologies to deliver the highest quality 3D at reasonable costs.
The main pillar in their solution stack is inVRsion ONE, the first all-in-one unique hardware solution, developed in collaboration with DELL EMC.
inVRsion ONE supports the latest six degrees-of-freedom VR headsets, biometric devices like eye-tracking and EEG, and a stabilized live view that can be shared with a client's audience. Currently, a common challenge in the industry is the existence of low-cost VR solutions that are unscalable and render low-quality simulations. However, inVRsion provides a complete hardware set designed around a proprietary software suite while adopting a strategic and scalable approach. The second pillar is inVRsion's state-of-the-art software that provides hyper-realistic solutions for retail, automotive, luxury brands, and real estate. “In retail, our software is so realistic that it can simulate retail spaces of any size, hyper-detailed products, and even the shopping experience,” remarks Esposito.
But that's not all. inVRsion helps retailers convert into forward-thinking brands of tomorrow, as their solution supports trade marketing for showcasing space and category management projects with dedicated dashboards. In addition, brands also have the advantage of certified research methodologies and access to the latest research tools and scientific devices that analyze consumer behavior and the performance of stores. “We believe that v-commerce will be the future of e-commerce, thanks to the emergence of affordable standalone headsets like Oculus Go and Vive Focus, which accelerate a B2C application of VR solutions,” says Esposito. Today, as a leading provider of v-commerce solutions, inVRsion is revolutionizing the shopping experience while reimagining and enhancing consumer engagement and brand strategies.
Moreover, the inVRsion solution also features a dynamic and patented system of AI and computer vision which redefines traditional product digitalization, as it enables the automatic acquisition of photos, 3D objects, and SKU data. This system not only reduces the time and cost drastically, but can also be used in future consumer applications to support AR product recognition and sorting, planogram orientation, and purchase assistance.
Undoubtedly, today VR is entering into spaces that were limited to the imagination till yesterday and inVRsion with their innovative technology is a notable change agent. “The ingenuity of our technology is such that real estate or luxury clients can get rid of mockups and pilot apartments/ showrooms and their consumers can enter fully furnished spaces without leaving anything to their imagination. In the automotive market we are powering prototypes of cars, machinery, and even yachts,” mentions Esposito. However, this seems to be only the beginning for inVRsion. With the combination of stunning realism of simulations and superior VR technology, the company is all set to scale great heights in immersive technology in the coming days.