Forsta has been recognized by CIO Applications Europe Magazine as the exclusive recipient of “Top 10 Customer Experience Management Solution Companies -2022,” based on our proprietary methodology, reflecting its position in the industry, and is also named among “,” reflecting its broader leadership. This profile has been developed by the CIO Applications Europe research and editorial team based on insights from an interview with Kyle Ferguson, CEO.

Forsta
All in One Comprehensive, HX-Centric Customer Experience Platform

Kyle Ferguson, CEOTo better respond to a customer’s need and develop meaningful, long-term connections with them, they have to understand their experiences and develop a befitting platform.
Forsta adheres to a simple rule of placing a high value on human experience (HX), which states that people are far more than statistics or data. Forsta brings together the capabilities, data, and technology that enable businesses to understand the people they serve.
As the world’s leading experience and research technology provider, it assists Customer Experience Management companies worldwide with its comprehensive futuristic platform that transcends silos of data, methodologies, and functions and brings them closer to their customers. Forsta’s platform, which is created by researchers for researchers, is one of the most extensive yet simple to use professional survey and reporting solutions— enabling clients to conduct timely polls and conduct large-scale multi-country, multi-lingual studies quickly and efficiently. Clients can easily program, access in-field reports and crosstabs to examine data collected owing to the user-friendly platform.
Forsta’s well-organized team combines technology, expertise, and culture to help organizations identify their HX insights with transformative possibilities. The Forsta team gathers a variety of data sources, including observation and behavioural data, conversation and feedback, empathy, and emotional comprehension. They then work to integrate these data sources and break down internal silos. Following that, the team combines qualitative and quantitative viewpoints and digital and offline insights to develop an experience data set that is accessible to all relevant teams. Finally, they use clear reports and visualizations to inspire their colleagues, generate predictive insights that drive strategic decision-making, and prescribe actionable steps for decision makers and staff.
Craft Your Online Survey, Obtain Sample, Gather, Analyze, Share And Visualize Within Days, Quantified Customer Data At Speed, Turning Data Into Insights, And Insights Into Stories That Fuel Real Action
As one of the most open, scalable, robust, professionalgrade surveys, reporting, and visualization platforms, Forsta has successfully helped several customer experience management businesses with their issues. Exemplifying this is the outcome Siemens Corporation achieved with its solution. Siemens Corporation, a US subsidiary of Siemens AG, wanted to find a way to measure and improve Net Promoter Scores (NPS) locally, rather than relying on tracking growth via their global headquarters in Germany. Siemens also wanted to pull its customer feedback data through a single portal rather than spend ages gathering it together from separate places. Forsta came to the rescue. Its solution helped Siemens Corporation capture, analyze, and deal with customer feedback quickly and rapidly spot trends in behavior and customers’ experiences. Thanks to Forsta, the client’s NPS increased from below 30 to over 50, and they now receive survey response rates of 15-30 per cent, demonstrating how engaging the surveys are and how solid their customer relationships are.
Siemens is just one of Forsta’s clients; the company also assists many other major corporations in key industries such as B2B tech, insurance, financial services, retail, healthcare, and many more. In addition, the company is expanding its qualitative offering with emotion detection and sentiment analysis capabilities and other cutting-edge technology like facial coding, eye tracking, and others. With such a comprehensive human-centric platform and ambitions to integrate next-generation technology into it, Forsta will be one of the most sought-after HX solution providers on the market.
Forsta News
Forsta Launches Studio Canvas, Its Advanced Data Visualization and Storytelling Solution for Enterprises
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Studio Canvas allows CX leaders to bring their raw data and statistics to life through visually appealing reports that go beyond standard bar graphs, pie charts, and data tables. These reports are compelling, contextual, and easy to understand and update live based on real-time data, enabling users to quickly identify patterns and trends, and craft a visualized story around the data that can be easily shared and understood across their organizations to drive effective decision-making.
“The ability to tell clear visual stories with data equips CX professionals to bring customers further into the organization and better rally their organizations around shared goals. By presenting key insights, patterns, and trends in an accessible way, they can cut through siloes to encourage collaborative activation that creates change. But according to a Forrester report, 4 in 5 CX teams will lack the critical design, data, and journey skills to do this,” said Giles Whiting, Chief Operating Officer and Managing Director at Forsta. “Studio Canvas makes it possible for any CX professional to create high quality, dynamic data visualizations that can be easily recognized and engaged with by the entire enterprise. As a result, CX teams can spend less time designing insights and more time sharing them. Data visualizations become the driving force behind collective ownership of CX improvement that the entire organization can share in and get excited about.”